Bridgerton’s Nicola Coughlan, Taraji P. Henson and Marsai Martin are Kate Spade’s new faces for its Fall 2024 campaign

A celebration of joy and style with a truly iconic campaign line-up ahead of fashion week

Credit: Kate Spade
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On September 3, 2024, Kate Spade New York debuted its Fall 2024 brand campaign featuring actresses Taraji P. Henson, Nicola Coughlan, and Marsai Martin. They join the brand in unveiling its Fall 2024 collection, including the relaunch of the signature Spade Flower Jacquard collection. 

Kate Spade believes in expressing joy through style that goes beyond just clothing, inspiring daily conversations and connections. The Fall 2024 collection embraces new possibilities with classic prints, heritage details, and brand codes reimagined in fresh, vibrant ways, all while amplifying the signature charm Kate Spade is famous for.

The Spade Flower Jacquard handbag collection, a standout this season, draws inspiration from Kate Spade New York’s iconic spade logo. In collaboration with its long-term partner, the renowned Italian textile mill Limonta, Kate Spade introduces a new jacquard fabric, now richer and more dimensional than ever.

The campaign features the three bold, powerful, dynamic women alongside the Spade Flower Jacquard handbag. The actresses, Taraji, Nicola and Marsai, share their love for the brand and their excitement to be a part of this incredible campaign.

Taraji P. Henson

Taraji P. Henson is known for her powerful roles in “The Color Purple” and “Fight Night,” embodying strength and elegance. She is also someone who radiates confidence and isn’t afraid to take on challenges. 

Credit: Kate Spade

“I’ve long admired the unique spirit of Kate Spade New York. The soul of the brand is rooted in creativity, style and optimism. There is a feeling of joy you have when you wear the brand. I’m proud of the incredible journey I’ve been on with Kate Spade New York over the years to shine a light on the importance of pursuing your personal joy. As women, we take care of everyone else before we take care of ourselves. And my wish for all women is to please carve out that intentional space - pour that same energy into yourself.”

Nicola Coughlan

Nicola Coughlan, who charmingly portrayed Penelope Featherington in “Bridgerton”, brings a touch of modern sophistication and grace to the campaign. With a touch of Regency flair, she is effortlessly elegant.

Credit: Kate Spade

“I’m so proud and honoured to team up with Kate Spade New York on this beautiful campaign, which has such an important message at its core. When I wrapped Season One of ‘Bridgerton,’ my gift to myself was a bag from Kate Spade New York - which I still treasure - so to be part of this campaign feels like such a special moment. Life is precious and passes so quickly. So, I make sure to take in the moments of joy as deeply as I can, as I know they’re the memories that make life worth living.”

Marsai Martin

Marsai Martin is known for her dynamic performances in “Black-ish” and “G20”. As someone who lends her voice in many animations, she represents a burst of youthful energy and versatility.

Credit: Kate Spade

“I’ve always been drawn to the optimistic nature of Kate Spade New York. There’s a purity to their design approach - it is playful yet sophisticated, and has this authentic, clever wit. In working with the brand alongside Taraji and Nicola, I’ve been reminded about the importance of tending to yourself, seeking your own joy, and finding the resources that ground you each day. The brand has built a beautiful community around the idea that there is a deeper meaning to joy, and that it looks different for everyone.”

Together, these new faces of Kate Spade embody the collection’s blend of classic sophistication with a fun and modern twist. 

The Kate Spade New York Fall 2024 collection is now available at katespade.com.

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