Best brown bags to buy – including Girls’ Generation Yoona’s $132 viral bag

A brown bag offers the same versatility as black—only with far more character. Where black can feel predictable, brown brings warmth, depth, and an effortless sense of polish to any outfit. It pairs seamlessly with neutrals, denim, and tailoring, yet feels softer, richer, and more fashion-forward.

The result is a chic way to elevate everyday looks without trying too hard. Case in point: Girls’ Generation’s Yoona, whose bag from indie Korean brand Siyazu went viral in the Netflix drama Bon Appetit, Your Majesty.