From The Straits Times    |

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Images: Illamasqua

Makeup geeks, unite! We’re super excited to share the news that Illamasqua is opening their first standalone store in Singapore today! Quick lowdown: Illamasqua is a relatively young British brand targeted towards the punk, subcultural scene.

Thanks to the brand’s edginess and love for super-pigmented colours, they’ve expanded pretty quickly to a large fanbase since. (My best bud who’s a makeup artist swears by their stuff. No kidding!)

You can look forward to checking out their bestsellers like the Hydra Veil, a refreshing gel moisturiser that absorbs really quickly and is great for pre-makeup prep.


They also have a best selling foundation, and for good reasons too – it’s said to give a HD effect so your “nude face” selfies always look smooth. The formula is buildable (always a key factor to look out for foundation) so it works for both good skin days and bad skin days.

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What I really want though is one of their lipsticks in Shard ($32) and the eye palettes in Liquid Metal (price unavailable) for their gorgeous shades and pigmented colours. They are what they sound like – a super dark vampy lippie and a creamy palette of metallic eyeshadows.

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Not entirely office appropriate, I know – but this brand is all about that drama and theatricality, and who can resist a flick of gold liner for the weekend?

Illamasqua’s first standalone Singapore store opens today, January 29, 2015 at Takashimaya S.C., Ngee Ann City #B1-32. To see more, visit the Illamasqua website or follow them on Instagram here.