From The Straits Times    |

The Big Spender
Her beauty regimen costs up to $14,000 per month
Jamie Chua, 41, entrepreneur 

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Jamie Chua looks gorgeous for a mother of two teenagers, aged 17 and 20. Well, her beauty regimen, which includes weekly massages, facials, and hair and slimming treatments, does cost $14,000 a month, after all. While her 218,000 Instagram followers lap up her daily OOTDs and snaps of her luxurious Hermes bag collection (she has more than 200), she tells us that she definitely puts more effort into her skincare and beauty routine than she does her fashion one. This entrepreneur started her own beauty line, Luminous1 by Jamie Chua (, in April this year.

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“I love to eat, but I need to maintain my figure, so I go to Cambridge Therapeutics twice a week for the Cryosculpt Body Shaping treatment, which freezes and eliminates fat – a single session costs about $1,100. I also go to Cambridge Therapeutics every week for the Genosys Hair Growth Therapy ($250 for 30min), which is a deep-cleansing scalp treatment.”

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“To pamper myself, I head to Kim Robinson for a wash-and-blow ($68) as well as a Restructure Treatment ($318 for 60min) once a week – I don’t have the time to go to the salon every day anymore. If I have to attend an event, I’ll get my stylist Miki Gao to style my hair ($126) for me.”

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“When I have to attend special events, I ask Cecilia Chng, who has been my makeup artist for almost 10 years, to come to my home to do eyebrow embroidery ($980) and makeup ($170 per session). I want to look good – it boosts my self-confidence. Besides, I think it’s polite to look good when you go and meet people.”

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“Every two weeks, I go for facials at Dream Plastic Surgery (above). My favourite is the KKUM Facial Treatment ($588 for 60min), a facial that uses Korean techniques and leaves my skin clean, hydrated and radiant.”

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“My manicurist Priscilla Ng, whose services I’ve been using for 10 years, comes to my home to do a mani-pedi ($150) for me. She used to come over weekly, but after I switched to gelish manicures, which last longer, she comes over every nine days.”

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“Every Sunday, without fail, I’ll go for the LS Ultimate Rejuvenating Massage ($220 for 60min), which is a full-body massage, at LS Philosophy. I’ve been going for it ever since the spa opened in 2008.”

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“My daily skincare routine is quite basic: I use a cleanser – I swear by Eve Lom Cleanser; it’s amazing! – a serum, an eye cream, a day cream and a night cream. If I’m wearing makeup, I also use an eye makeup remover from Chanel.”

“I use facial masks twice a day – I use a brightening one when I wake up and a collagen one before bed. I’m using those from my own brand, Luminous1 by Jamie Chua. I’ve tried other brands such as SK-II and even South Korean brands, but I couldn’t find an ideal one, so I decided to make my own.”

This story was first published in HerWorld Magazine June 2015.