Where to customise your own makeup in Seoul

Laneige Bespoke NEO 1:1 Customised Service

Credit: Laneige

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Who doesn't want a flawless canvas? Thanks to Laneige's Bespoke NEO service in Seoul's bustling Myeongdong district, you'll now have the opportunity to make your own lightweight, buildable cushion (45,000 KRW) or a full-coverage foundation (60,000 KRW), and choose from over 150 colour variations.



Through a personalised 1:1 consultation, Laneige’s beauty experts will analyse your skin type and concerns. Next, they will use a colour pigment wheel paired with advanced computer analysis to determine the precise mix of pigments needed to create your perfect shade match, ensuring a flawless fit for your unique complexion. Once this is done, you can observe how your cushion or foundation is being made by their in-house robot! 

For more information, visit the website here. 

Location: 50-17 Myeong-dong 2(i)-ga, Jung District, Seoul, South Korea

Hera Silky Stay Custom Match

Credit: Amore Seongsu

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Hera is now offering an innovative experience that lets you ditch the guesswork and create your perfect foundation shade with its Silky Stay Custom Match service (70,000 KRW) at Amore Seongsu in Seoul.



Through a one-on-one consultation with a professional makeup artist, they will analyse your skin type and concerns. With a whopping 125 shades available, they'll find the five closest matches for your complexion. From there, you can try the selected shades to determine which colour fits you the best. Hera also offers a custom kit with select samples of Hera's key products curated to match your skin tone and type, ensuring a complete, personalised beauty routine.

For more information, visit the website here. Reservations are open up to 14 days in advance.

Location: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul, South Korea

Tonework Vegan 365+ Liquid Lipstick

Credit: Amore Seongsu

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Once you've created your foundation at Hera's Silky Stay Custom Match service, consider taking your personalised beauty journey to the next level with the ToneworkVegan 365+ Liquid Lipstick experience (30,000 KRW), conveniently located at Amore Seongsu. 



What we love about this service is that it boasts a wide variety of 366 shades, catering to every mood and occasion. With the help of AI technology and expert makeup artists, you will undergo a personalised colour diagnosis which includes analysing your skin tone and virtual colour simulation, which helps to determine the perfect lip shade for your complexion. You can even choose between a matte or glossy finish for your lipstick.

And no, the experience doesn’t just end there. You will get to experiment with the recommended shades, ensuring the final product perfectly complements your own style and preferences. For those who'd like their lipstick to not only look good but smell good as well, you can customise the scent of your lipstick from these five choices: Lemon Zest, Frosty Herb, Vanilla Lust, Fig Woods and Pure Unscented. Finally, you can see your custom lipstick being formulated right before your eyes in their in-house robotic facility.

For more information, visit the website here. Reservations are open up to 14 days in advance. 

Location: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul, South Korea

MYOC @ Romand Open Office

Credit: NAVER

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Romand, is taking things to a whole new level with their MYOC (Make Your Own Colour) experience at their Seoul Open Office. Here, you'll get the chance to become your own makeup alchemist and create not only one, but two personalised Glasting Melting Balms for only 10,000 KRW.



First, you'll have to start off by filling in a questionnaire to find your ideal colour range – if you’re new to all this, the brand's staff will be there to guide you. Following this, you are provided with a white balm and additional colours for you to experiment with. Once you are satisfied with the colour, the friendly staff will help to prep and pack your lip balm. And not to mention, you'll also get to name your masterpieces at the end, adding a personal touch to your one-of-a-kind lip balms! 

Slots for the next month open at the end of every month so be sure to follow their Instagram page and reserve your slots as soon as possible!

Location: 122 Dongnam-Ro, Songpa-gu, Seoul, South Korea