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STYLE | Beauty | Skin

OMG, Rihanna is launching Fenty Skin! Here's what we know so far

What products are available, when it’s out, and where you can buy them all

By Farisia Thang - 

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Credit: TPG/Click Photos
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You know Rihanna. You know Fenty Beauty. Well, get ready to be acquainted with Fenty Skin.

Rihanna and Fenty Beauty announced on Instagram on July 15 that they will be launching Fenty Skin on July 31.

The tagline, “The New Culture of Skincare” fully encompasses what we can expect and of course, it’s on par with the legacy that Fenty Beauty has built for itself in the last three years.

This news might not come as a surprise for those who have been following Fenty’s journey and read Rihanna’s interview with British Vogue in March. After all, it's not the brand's first foray into skincare. Fenty Beauty dipped its toes into skincare with products like the Pro Kiss’r Luscious Lip Balm, Pro Kiss’r Lip-Loving Scrubstick, and Invisimatte Blotting Paper.

And we have high hopes for this range because as Rihanna shared with British Vogue, “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.”

Here's everything we know so far.

When will Fenty Skin launch?

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The brand will officially launch on July 31 exclusively on their website FentySkin.com. Sign up now with your email and phone number through their website to get early access on July 29. You can follow @fentyskin and @badgalriri on Instagram to get sneak peeks of the collection.

What products are available in the Fenty Skin launch?

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Though there’s no news about it from their website or Instagram, the brand had five trademarked applications registered under “skin care preparations” in September 2019. And as we can tell from the video, there’s definitely a cleanser and moisturiser in the lineup – and maybe even an essence? One can only guess.

The brand’s latest trademark registration, as announced on Page Six, is specifically for “medicated and non-medicated skincare, soap, body care and personal care products”, and it will also exclude “colour cosmetics, perfume and other fragrance-only products, and related accessories such as kits, tools and applicators.”

Rihanna’s own skincare routine is relatively simple and straightforward. Priscilla Ono, Rihanna’s personal makeup artist and Fenty Beauty global ambassador, shares with Refinery 29 that micellar water, pore strips, moisturising toner, oil-free moisturiser, and sheet masks are part of her regular skincare routine that she uses on Rihanna. And from what Rihanna has shared with Insider in 2018, we know that hydration is a key part of her skincare routine. So maybe Fenty Skin products will have that added benefit as well?

If Fenty Skin is anything like its counterparts: Fenty Beauty and Savage X Fenty, then we can only assume that this skincare line will be epochal. After all, Fenty Beauty debuted the makeup line with 40 shades of foundation and immediately changed the standards of the beauty industry; Savage X Fenty seamlessly and thoughtfully incorporated diversity and inclusion in its designs and representation. It’s safe to say, we can expect nothing less than that for Fenty Skin.

This article was first published in The Singapore Women's Weekly.

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fenty beautyfenty skinrihannarihanna fentyskincare
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