Dry, itchy skin? This 2-step J-beauty skincare routine could transform your skin

If you have dry, itchy, sensitive skin, you would be familiar with the struggle of finding the perfect skincare products that can transform your flaky, tight-feeling mien into a comfortable, luminous visage. 

Besides following the right routine, choosing the right products that streamline and complement your routine is just as, if not more, important. Enter the Japanese-beauty minimalist skincare regime. Great for those with perpetually parched and sensitive skin types, J-beauty focuses on protecting, hydrating and preserving the skin while repairing the damage. 

Japanese skin care is rooted in science and the products in a typical J-beauty routine are dependable and stripped back to include only the essentials – think mild cleansers, lightweight moisturisers and soothing mists. 

SunoHada is one such Japanese brand. The sensitive skincare range has been developed through years of research, using patented technology with MTO, and developed with the expertise of a Japanese dermatologist. It is the trusted "skinsecure" solution for sensitive skincare. 

The brand developed the formula after studying and analysing the needs of Asian skin. It was deemed important to understand how women who have sensitive skin feel when they have a bad skin day. With that in mind, to prevent sensitive skin from getting in the way of women living their lives to the fullest, the brand came up with products that support your sensitive skincare journey with a simple yet effective routine that helps you feel "skinsecure" all day, every day. Even the brand's name is a testament to this belief – 'Suno' means natural/pure, while 'Hada' means skin in Japanese.

SunoHada uses patented breakthrough technology made with a unique plant-based ingredient called MTO, which has been proven to lock in moisture and is also effective in relieving itch through daily care. This means all its products are clinically proven to relieve both dryness and itchy skin. Plus, there's no alcohol, paraben, sulfate, steroid, colourant or fragrance in the products. 

Play

SunoHada's products are a result of time and effort put in by a dermatologist who understands. Dr. Mihoko Yokoyama, the brand's co-developer, has seen over 400,000 patients as a dermatologist in Japan for decades. She has sensitive skin too and therefore knows that managing sensitive skin has to be a daily habit.

SunoHada's two-step skincare routine 

There are just two steps to follow when you get on SunoHada's sensitive skincare journey – cleansing and moisturising. Not only is this simple, it's also effective in keeping your skin soothed and moisturised throughout the day. This ultra-comforting formula is gentle enough for everyday use. 

Step 1: Cleanse with SunoHada Gentle Smooth Wash ($19.90) or Gentle Clean Wash ($19.90)

1/3

Choose between a Gentle Smooth Wash and Gentle Clean Wash, depending on your preference. These cleansers restore skin's natural moisture balance and is gentle on your skin – an integral part of the J-beauty philosophy. In a clinical study managed by a dermatologist, 94% of people who used these two products agreed that it's non-irritating and gently cleanses.

Step 2: Moisturise with SunoHada Soothing Lotion ($24.90)

2/3

Apply the Soothing Lotion to skin after cleansing. This formula is clinically-proven to reduce dryness, itch and redness in one week. It's non-sticky and easily absorbed by the skin, and works to restore your skin's natural moisture balance. In fact, 97% of people who used this product revealed in the clinical study that their skin appearance (redness, irritation) had improved.

 

Step 3: Relieve itch on-the-go with SunoHada's Quick Itch Relief Moisturizing Mist ($14.90)

3/3

If your skin gets itchy sometimes while you're out and about, SunoHada has an influencer-approved product that will ease your itch woes. The alcohol, paraben and steroid-free Quick Itch Relief Moisturizing Mist that has found a fan in media personalities like Michelle Hon (@thechillmom) and Jade Seah is clinically proven to relieve dryness and itch in one minute. All you have to do is spray this gentle formula evenly from 15cm away from your body and wait till it dries. Keep it in your handbag and use it anytime an itch irritates you – so convenient! It's no wonder Michelle calls it a "game changer" in her skincare routine. 

SunoHada allows you to live life to your full potential. With a skincare range that covers 24/7 care through a two-step routine – plus an on-the-go mist that works wonders on itchy skin – there's no need to worry about flare-ups or bad skin days anymore.

Click here to redeem your FREE SunoHada sample kit