Dew It: The minimalist Asian beauty brand lazy girls will love

The lazy girl's guide to body care

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Let's face it — when it comes to our body care routines, it could be described as "minimalist at best" or for some, non-existent. We spend most of our time, effort and money on our skincare routines instead. Our skin thrives on grandiose regimens thanks to the colossal collection of products on our vanities. But what about giving TLC to the rest of our bodies?

Recently, a lot of attention has been migrated south into body care and there are some brands that have launched recently that are dedicated to catering to just that. Take, for instance, the Indonesian beauty brand, Dew It.

BEAUBIT

Founded in 2020 by Rachel Lakhiani, the Jakarta-based beauty brand is a body care line that focuses on a hands-free way to care for your skin. It's basically a line made for all the busy women out there who claim that they have no time to care for their body because of their hectic schedules. As part of the brand's offerings, Dew It provides unique applicators and 100% organic ingredients that leave skin moisturized and glowing.

“Learning from my own incredibly busy lifestyle, I never had the time to nourish my dry skin. The effort needed to take care of such a large part of your body felt incredibly time consuming. It turns out that I am not alone, there are many women who feel the same way. I decided to create Dew It as a body skincare solution that not only is easy to use but also encourages women to return to prioritizing themselves in their busy lifestyles. The key to our brand is quick and easy, hands-free, and fun experience,”
Rachel Lakhiani, founder & CEO of Dew It.

Ahead, we've rounded up the three body skincare products from Dew It's latest range that might tickle your fancy.

Body Water Oil, $20

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For that beautiful, iridescent glow, look over to Dew It's Body Water Oil. Formulated with a blend of natural oils, this product treats your parched skin leaving while nourishing it and leaves an impeccable glowy effect that will last you throughout the day.

Body Polish, $25

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Hate the feeling of your hands getting slimy after applying your body lotion? Dew It has introduced its new Body Polish that comes in roller form where you can apply it on-the-go hands-free. Besides leaving the skin supple, dewy and moisturised, the Body Polish is also formulated with lightweight SPF 20 so you can keep your whole body protected from the harmful UV rays which comes in handy while you're out and about.

Body Silk, $22

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We're all familiar with a sleeping mask, but what about one that's not just for your face but for your whole body? Infused with a balanced blend of Avocado Oil, Sweet Almond Oil, Cocoa Butter, Rice Bran Oil and D-Phytogen, this body cream is rich in antioxidants and it delivers intense hydration and anti-ageing benefits to the skin. For a luxurious body-buffing experience, apply it with Dew It's Body Silk Brush that feels velvety soft to the touch.



Dew It's full range is now available on BEAUBIT.

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