From The Straits Times    |

Photo: Instagram/@innisfreesingapore

If you’re into natural skincare and eco-friendly beauty brands, you have many reasons to love Innisfree. First launched in Korea in 2000 by beauty giant Amorepacific, the brand has established itself as the go-to brand for nature-inspired K-beauty products. Here are three things you didn’t know about the brand.

1. Innisfree grew fast and furious

The first brand shop opened in Myeong-dong in Seoul. Two years later, it had over 100 stores in the country. 

2. It rebranded recently

If you’ve been following the brand and looked closely at its logo, you will know that the letter ‘f’ was formed by a leaf motif. In November 2018, the logo changed to a simple logotype font. The green is also inspired by the green of the Jeju Bija forest.

3. Innisfree walks the talk when it comes to being eco-friendly


A post shared by innisfree Singapore (@innisfreesingapore) on

Since 2003, Innisfree has ran a recycling campaign for its empty bottles. Customers who bring back emptied bottles get membership points which can be converted into rebates on their next purchase.

They also have year-round green initiatives. Every June, they gift a specially designed handkerchief with in-store purchases to encourage everyone to use less tissue paper.

And they run a Clean Jeju programme where Innisfree employees engage in various preservation activities to protect Jeju Island’s natural environment, like picking up trash and collecting waste wood. 

Members who opt to forgo paper bags on Paper Bag Free Day, the first Saturday of each month, get free product samples too.

Here are three of the beauty team’s favourite products from the brand:

1. Jeju Lava Seawater Effector EX 7 mL, $8

Formulated with mineral-rich Jeju lava seawater, this wrinkle effector boosts skin moisture levels for a firmer and smoother looking skin. Firming, anti-wrinkle, brightening – the wrinkle effector does it all to deliver skin that glow with a youthful radiance. It is also free from parabens, animal ingredients, synthetic colors, mineral oils, fragrances and imidazolidinyl urea​​​​​​​.

2. My Highlighter (Cream) 2.6g, $11

This highly buildable cream highlighter is packed with micronised pearls to help achieve a brilliant glow. The formulation boosts a moist texture that fits smoothly on the skin and retains vivid colour for long hours. The bottom of the highlighter case is magnetic, so it can fit into a case for a customisable palette with blushes and eyeshadows of your choice.

3. Perfect Fresh Heel Tok Gel Cream 30 mL, $14​​​​​​​

This aqueous gel cream is perfect for reinvigorating dry skin on-the-go. The convenient puff applicator enables fuss-free application, and the cream has a light finish that leaves the skin fresh without any stickiness. It can be applied to the elbows or heels for quick hydration.



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