From The Straits Times    |

K-beauty enthusiasts are no strangers to belif, the herbal skincare brand, which traces its roots all the way back to 1860. With so many striving to achieve “glass skin” – a clear and dewy complexion – it’s no surprise then that they turn to belif products, which are formulated with natural ingredients to imbue skin with a luminous glow.

While “glass skin” is the ultimate goal, the sad reality is that we’re often plagued with a myriad of skin problems – dry skin, clogged pores, loss of elasticity or red, inflamed skin; the list goes on. In light of this, belif combines age-old apothecary herbal traditions with modern innovation to introduce two new additions to its best-selling Bomb collection: the Aqua Bomb Jelly Cleanser and Stress Shooter – Cica Bomb Cream.

Belif Jelly Cleanser

A burst of hydration

Just like the cult-favourite Aqua Bomb, the new Aqua Bomb Jelly Cleanser ($35, 160ml) delivers an incredible burst of hydration, thanks to its formulation of glycerine, herbs and other plant-derived ingredients that contain antioxidants with skin soothing and anti-ageing properties.

The cleanser’s jelly-like texture transforms into a silky, smooth foam to gently wick away makeup and impurities without stripping the skin of moisture.

The best part? The Aqua Bomb Jelly Cleanser is suitable for all skin types.

Belif Stress Shooter

Goodbye, stressed skin

Does your skin feel dry and irritated? Environmental aggressors like pollution and dry air can wreak havoc on your complexion.

Luckily, belif’s Stress Shooter – Cica Bomb Cream ($60, 50ml) is a total skin-saver. It contains two key soothing ingredients: Cica (centella asiatica extract) and Madecassoside to calm skin and reduce sensitivity. In addition, it is also imbued with belif’s very own Napiers Aqua Formula and Original Formula (a blend of five and six herbs, respectively) – giving users an added dose of hydrating and anti-ageing benefits.

The Cica Bomb is specially formulated for sensitive skin – when applied on troubled skin, the firm yet lightweight pudding-like texture simply melts into a velvety finish.

With temperatures soaring these past few months, the Cica Bomb has an added bonus: It is dermatologically tested to cool skin temperature by 6.9°C* and soothe redness by 10.4 per cent*.  It also boosts skin’s moisture levels by 18.4 per cent*. The Cica Bomb is a multitasking skincare must-have that you should add to your beauty arsenal ASAP.

Try it to belif it!

Sign up online at to redeem your complimentary discovery kit (includes a voucher for 15% off one item) in-stores now. Valid from August 1 to September 30, 2019.

*Based on 22 women with sensitive skin after two weeks of use. Tested by Korea Institute of Dermatological Sciences.