We mean it literally, and it's all because of their ergonomically designed applicators
By Simone Wu -
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Photography Tan Wei Te Styling Sherli Chong
Sometimes, it's not just choosing the colour, or the formula you like. A well-designed applicator makes sure you can apply it on the go, without needing to tote around an extra lip brush or lip liner.
Here are six to try (from left to right of the above image):