From The Straits Times    |

It gives you high coverage, yet maintains a natural-looking, non-cakey finish so your complexion looks radiant and moist. It’s exactly what you want and need.

The Perfect Base That Does It All

When women reveal what they want in their perfect cushion foundation, the list often comes with a host of contradictions. We want our skin to look blemish-free and even-toned, but don’t want others to know we have foundation on. We want full coverage that lasts all day, but don’t want a thick texture or cakey finish. We want our skin to look moisturised and feel comfortable but also have a natural finish. And not too dewy, please. We don’t want to end up looking oily. Sulwhasoo has answered the call, demanding as it is.

The holistic beauty powerhouse has upgraded its luxurious cushion foundation, Perfecting Cushion EX. Its exclusive, patent-pending Slim Fit High Coverage technology prevents the pigment-rich formula from clumping. The foundation spreads smoothly over skin to conceal blemishes while giving full coverage in just one thin layer – no caking.

The revamped version also offers skincare benefits. A powerful mushroom extract binds moisture to skin to keep it optimally hydrated and comfortable all day. A blend of five precious ingredients – Solomon’s seal, white lily, rehmannia, peony and sacred lotus – in its Jaum Balancing Complex™ nourishes skin and relieves dryness. The effect is instant – you’ll feel a smooth, hydrating film on your skin after applying the foundation. Housed in a lighter and sleeker-looking compact, the foundation now comes in seven shades for different skin tones, even for deeper skin tones. Sulwhasoo promises you’ll look perfect for up to five hours. And after five hours? Feel safe, because the foundation won’t oxidise, and you’ll continue to look good. Bliss.

“Sulwhasoo’s latest Perfecting Cushion EX has a lightweight texture and gives good coverage. I’m impressed by how moisturising it is, and I like that it gives my skin a natural, dewy glow that’s not greasy. It also has a very pleasant herbal scent. With SPF50, it’s my must-have for everyday use and when I travel.” – Beatrice Tan, founder of local fashion label Klarra

“I used the latest Sulwhasoo Perfecting Cushion EX on a model for one of my photo shoots, and the foundation finish looked very beautiful on her skin. The skin was dewy and glowing with the right amount of coverage.” – Cindy Goh, celebrity makeup artist


Complexion Essentials

These base-perfecting add-ons will make you look even more flawless.

Sulwhasoo Multi Cushion Highlighter

The peach-toned cushion highlighter can be used in two ways. Before foundation on your T-zone and cheeks, it subtly brightens and corrects skin tone. After foundation on the forehead, nose and cheekbones, it gives your features radiance and definition. Bonus: Its skincare ingredients are similar to those of the Perfecting Cushion EX, so your skin also stays moisturised.

Sulwhasoo Powder For Cushion

It helps you stay fresh-faced and is ideal for oily or combination skin. Use it before or after foundation on the T-zone and sides of the nose to absorb excess sebum and refine the look of your pores. Use it only after foundation to give your complexion a long-lasting, semi-matte finish.

Perfecting Cushion EX is available at Sulwhasoo boutiques and counters.


Brought to you by Sulwhasoo