Byredo Makeup will get you excited to doll up again

#1 The Inspiration

1/9

After the success of his fragrances, and his expansion into leather goods, home accessories and jewellery, Gorham felt there could be a “visual manifestation of beauty” for the brand.

“I thought our visual ideas could be as different as our approach to scent. As I started to really look at the beauty world I found much of it [to be] conservative and conventional. I thought I can do this, and I can do this differently. Ultimately, beauty is subjective – Byredo Makeup had to reflect that.”

The result: A futuristic, bold and ambitious makeup line that is meant to inspire and ignite the imagination.

(Read also "Bold Lip Makeup Looks To Copy From Korean Actresses + Lipstick Recommendations")

#2 The Collaborator

2/9

Gorham’s partner-in-makeup-crime is British makeup artist, Isamaya Ffrench, whose accolades include fashion-show work for Louis Vuitton, Junya Watanabe, Kenzo and Giambattista Valli.

According to Ffrench, Byredo Makeup is about “making things that you would like to own and to wear” but that wouldn’t be “too conformist or precious”.

She wants to create a sense of freedom in the way people approach makeup. “I do not want to tell people [how] to wear cosmetics, but to be inspired by them.”

#3 The Design

3/9

Byredo Makeup is meant to look like art – and it does. Instead of the sleek, uniform packaging that most brands offer, Byredo Makeup breaks the mould with its abstract and sculptural pieces that take their cue from Gorham’s fashion work.

The mascara resembles a sturdy paperweight while the lipsticks are housed in curved, futuristic-looking cylinders. And the eyeshadow palette, to us, looks like a precious jewellery piece – like a misshapen oyster shell or an organic raindrop, depending on who’s looking at it.

The reason behind it, says Gorham, is that he wanted to create objects of desire that could be possessed as well as worn.

#4 The Makeup

4/9

The Byredo Makeup collection consists of lipsticks, multi-purpose colour sticks, mascara, eyeliner and eyeshadow palettes.

5/9

For all-over colour: The multi-purpose Colour Stick is designed to be used easily, quickly and instinctively. Its smooth, blendable texture allow you to smear it across the eyes, blend it on the cheeks or dab it onto the lips. Comes in 16 shades, from golds and bronze to blues and emerald greens, and three finishes – dewy, matte or creamy.

6/9

For the lips: Make lips pop with the colour-rich and nourishing Lipstick. Choose from two finishes – satin that reflects light or matte for intense colour. Comes in 15 shades. To soothe dry, chapped lips, the Lip Balm is a 99.8 per cent natural, ultra-hydrating formula that promises hours of comfort.

7/9

For the eyes: The Eye Shadow Palette, according to Gorham, “inspires needs you didn’t know you had and inspires a future horizon”. Each palette houses five gorgeously pigmented eyeshadows in three finishes – matte, metallic and ultra-glitter – and are lightweight, easily blendable (even with your fingers) and long-lasting. Comes in three colour combinations.

8/9

To give eyes definition, the Eyeliner delivers a clean and graphic finish with its smudge- and transfer-proof formula that promises to withstand Singapore’s heat and humidity, for up to 12 hours.

9/9

And for va-va-voom lashes, the Mascara is an efficient beauty tool with its precision silicone wand that reaches even the shortest lashes to define, enhance and sculpt lashes from root to tip.

From $62. The Byredo Makeup collection is available at the Byredo Boutique, #B1-34 Ngee Ann City, and at the Escentials boutique, #03-02/05 Paragon