From The Straits Times    |

You’ve heard the saying that the eyes are the windows to your soul. And it’s common knowledge that the eyes are one of the first places to show signs of tiredness like puffiness and dark circles. If you face these problems, look for a solution so that your eye area doesn’t betray your lack of sleep or make you look older than you are.

In addition to those concerns, eye bags start to appear as we age, and the eyelids begin to droop. The result is that our eyes gradually appear smaller over time. To counter this, Lancôme has conducted studies which show that increasing the opening of your eye by just a millimetre — or even a fraction of a millimetre — is enough to light up and brighten the eyes more. This can make others perceive your face as more youthful and well rested.

But now, there is hope for your eyes, thanks to the new and improved Lancôme Advanced Génifique Light- Pearl Youth-Activating Eye & Lash Concentrate. It has seven patents and a unique formula that promises to open up the eyes, reduce puffiness and illuminate the delicate eye area in just one month. Here’s how.

Get bright-eyed
The light-infused formula has resin microbeads that have a soft-focus effect, blurring imperfections while illuminating the skin. The lightweight texture soothes and hydrates the delicate eye area while reducing the appearance of fine lines, wrinkles and puffiness. Eyes look brighter and more awake, giving you a renewed and youthful glow.

Blooming lashes
You might have noticed the words “Lash Concentrate” in the product name. Yes, you read that right. This eye-care powerhouse now has an additional benefit – it has ingredients to keep your eyelashes nourished and supple too. Lashes, unfortunately, can thin with age or hormonal imbalances – the same factors that result in the thinning of head and eyebrow hair. It is compounded by the wear and tear that our lashes suffer when we rub them haphazardly while removing eye makeup, or stress them because of our growing love for lash extensions.

To combat these issues, the Génifique Light-Pearl Youth Activating Eye and Lash Concentrate contains a Trio-Lash Complex that combines three extracts: arginine to promote the production of proteins such as keratin which help to strengthen hair; and madecassoside and citric acid to further fortify the lashes. Together, they are said to improve your lashes so that they look fuller, and feel silkier and more supple. You might even be able to say goodbye to those extensions and get ready for natural, flutter-worthy lashes instead.

Eye can do it
Along with a new formula, the Génifique Light-Pearl Youth-Activating Eye and Lash Concentrate boasts an improved applicator. It now has a more ergonomic massage pearl and elastomer component that offer better precision and flexibility to deliver firm yet gentle pressure to the delicate eye area, gliding easily across the skin without tugging. It can access those hard-to-reach areas too.

The future is bright
For youthful-looking eyes that are full of sparkle, complement your routine with the new Lancôme Advanced Génifique Light- Pearl Hydrogel Melting 360 Eye Mask. Each mask contains the equivalent of half a bottle of the Génifique Light-Pearl serum to nourish and soothe the delicate eye area and make your eyes look instantly brighter.

To enhance the effects of the serum and the experience of applying it, use Lancôme’s easy four-step massage, which takes just one minute a day.

Advanced Génifique Light-Pearl Eye and Lash Concentrate ($120) is now available at all Lancôme counters and Sephora stores islandwide.

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