From The Straits Times    |
Beauty secrets of Crash Landing on You star Son Ye-jin

Whether you’ve seen Korean actress Son Ye Jin in person or only on TV, the first thing that strikes you is how clear her skin is. In her latest romantic comedy ‘Crash Landing on You’ which wrapped up over the weekend (Feb 16, 2020), Son Ye Jin, who plays a beautiful heiress and leading fashion businesswoman in South Korea, had flawless skin throughout the show whether she was dressed in a hot power suit or when she looked pale in a hospital gown.

​Her complexion is not just blemish-free, but also radiant.

Even during our interview with her back in 2017, the amiable A-list actress, who just won Best Actress award in the film category at Baeksang Arts Awards, showed off her bright, supple skin.

She candidly told us that even her staff members were shocked at how radiant her skin was today.

Her secret? Skin Inc’s Multi-Masking Facial In A Flash mask and My Daily Dose serum, which was custom-blended for her skin type.

Photo: Skininc

“I was very surprised myself by the effectiveness. Next time, whenever I have an important occasion, I’ll just go for this simple regime.”

Hearing her talk about the products with such conviction makes you realise that she was indeed the perfect candidate to be Skin Inc’s brand evangelist.

“I feel that as someone who uses the products, I belong to the consumer side, so I can be the bridge between the customers and Skin Inc. I believe, as a woman and actress, I know the skin concerns the different age groups have, so I can share my know-how and ideas.”

Photo: Son Ye Jin/Instagram

And it seems the brand found its way to her heart even before she officially became a part of their family.

She said: “Previously, I came to Singapore with other actresses for a holiday. We walked past Sephora and one of us received a sample – it was a Skin Inc sample. She really liked it and bought [Skin Inc] products the next day.

At that point of time, I was in discussion on whether I should join Skin Inc, so it was a very interesting experience for me.

For a woman to use the product, and the moment she used it, she thinks it’s a good product and wants to buy it, it makes me want to work with them.”

In case you were wondering, her actress friend bought the Pure Revival Peel and one of the Optimizer devices (below): 


On the importance of cleansing:

“Recently, I’ve been using a lot of masks. In the past, I would use it around once a week, but nowadays, I use it almost everyday. 

Previously, I heard that it’s not good to wash your face (with cleanser) in the morning, so I would just rinse my skin with water. 

But I realised that my skin is oily, so I need to cleanse every morning. Even when my schedule ends late at night, I would still cleanse my face.

I put in extra care into cleansing.” 

On the best beauty tips she’s picked up over the years:

“You have to drink a lot of water. It’s not easy but a person has to drink two to three litres of water daily. 

You also have to sleep well, but that’s not easy either if you’re stressed. 

In Korea, the prevalence of microdust is very serious, so almost everyone has dry and sensitive skin.

I really want to recommend the Multi-Masking Facial in a Flas mask series and the Optimizer as part of their daily routine.” 

On why she doesn’t have a complex skincare routine: 

“It’s impossible to do 10 steps (laughs). I think it depends on the person’s skin type.

If you have very dry skin, even if you give a lot of nourishment, it might still be dry. So perhaps for those people, they need to do all 10 steps.

But in my case, having too many steps is too much. I prefer something simple, around one to two steps.”

On the products she brings along for travel:

“I bring a lot of things when I travel, especially when my skin becomes dry. I have oily skin, so putting on too many ingredients is not good for my skin, hence I usually go for hydrating ones.

I also bring Skin Inc’s Pure Serum Mist which I apply before and after makeup. It’s very refreshing because it contains Onsen water from Japan. 


Facial masks are one of the must-brings for me when I go overseas. I also bring natural aloe vera – I would grind it myself to apply on my skin for sunburn. 

Skin Inc has a product for sunburn so I will bring that for my next overseas trip (laughs). 

On what she does for great skin:

Credit: Innoform Media

“Nowadays, it’s easy to get information online. There are a lot of products in the market, so I think it’s important to try the products to know what suits me best.

I believe there’s no one product that fits everyone or serves their skin concerns and purposes, so I try to allocate which products to use for when my skin is sensitive or dry. 

I usually have a tight schedule and have a lack of sleep when I’m filming, so I try to drink a lot of water and eat a lot of fruits.”

This story was first published in 2017 on Cleo.

Additional reporting by Mary-Ann Soh.

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