From The Straits Times    |

It isn’t just a new year resolution to want to improve your hair. For most women it’s a constant desire. Everyone wants better hair, every single day. And with Chinese New Year and Valentine’s Day around the corner, you’ll want your tresses to look its best all the more.

Colouring your hair – or just refreshing your colour – is one quick way to up the ante of your mane. But the job doesn’t end when you walk out of the salon with freshly-coloured hair. Upkeep is essential to make the colour last, but not every woman has the time (or budget) for salon treatments and services to pamper and prime her tresses. What we need are good and reliable colour-protecting hair care products, effective daily solutions for better hair every day.

L’Oreal is on the anti-sulfate bandwagon with its sulfate-free formulas. Sulfate-free shampoos also prolong your hair colour as it’s gentle and does not strip off your hair dye pigmentation.

The new EverPure range from L’Oreal ticks all the right boxes to give colour-treated hair the special care it needs. The formula is gentle on colour and, best of all, they are sulfate-free, paraben-free, colorant-free and 100% vegan.

Choosing products that are sulfate-free is definitely the way to go in 2018. Sulfate is a cleansing agent that’s in a lot of household cleaning products, such as detergents and dishwashing liquid. So why have we been putting it on our hair all this time? While it is effective in getting rid of oil and dirt from hair, some sulfates could damage your scalp and dry out your hair.

For prolonging your hair colour – the EverPure moisture range

EverPure Moisture keeps colour pure for up to 32 washes; the shampoo and conditioner are infused with rosemary, which deeply replenishes dry hair with twice the regular moisture, luscious softness and a luminous shine. You can feel the immediate softness and suppleness the moment you rinse off the shampoo and conditioner. Truly moisturised strands you can touch and feel. Top it off with EverPure 10-in-1 Elixir, a leave-on spray that’s a total hair and scalp beauty solution. One of its ingredients, Indian lilac, transforms hair vitality in just one week. As a result, hair stays healthy while reflecting colour and radiance, without any fading.

Colouring hair often could damage it, with your tresses feeling coarse, frizzy or brittle. Other factors such as blow drying, styling tools and exposure to UV rays could affect the colour and condition of your hair too.

For damaged, coloured hair – we’d recommend the EverPure repair & defend range

The EverPure Repair & Defend range strengthens damaged coloured hair in just one wash. It contains goji, which gently cleanses fragile hair, while strengthening and repairing it, as well as defending it against damage and daily colour aggressors. After just a few days of using the shampoo and conditioner, you’ll notice less hair fall and a renewed smoothness to your strands. This super silky hair texture plus the refreshing scent with subtle herbal-floral notes will make you want to keep touching your hair all day.

Then lock it all in with the EverPure Repair Remedy Balm, infused with acai palm and an exclusive antioxidant complex which deeply repairs damaged hair, as it instantly penetrates to restore strength and brilliance to your hair.

The L’Oreal Paris Hair Expertise range also carries variants for different hair issues too.

For thinning hair – try the EverStrong range

EverStrong thickening shampoo and conditioner gives you thicker, fuller looking hair in one wash. It contains rosemary leaf, which gently cleanses and purifies thin hair, removing build-up and excess oils to promote thicker-looking, stronger hair. Then try EverStrong Break Proof Lotion, a fortifying formula with goji that strengthens fragile hair, helping to repair and protect it against breakage. With this daily hair care system, you will be working your way to hair that has more body and bounce.

For frizzy hair – we’d recommend the EverSleek range

EverSleek keratin caring shampoo and conditioner repairs, smooths and improves hair texture. This is thanks to sunflower oil, which gently cleanses your tresses, leaving it sleek and manageable, without weighing it down. For even better results, use the EverSleek Frizz Finish Serum, a luxurious blend of argan oil and flower oils that helps to tame frizz and fly-aways, as well as detangle and smooth each strand. Your smooth-as-silk hair will look and feel swingy and smooth, like you just stepped out of a salon after getting a sleek blow-dry.

Available in Watsons, Guardian, Fairprice, Cold Storage and Giant at $15.90 each for shampoo / conditioner, $21.90 for EverStrong Break Proof Lotion, $21.90 for EverSleek Frizz Finish Serum, $19.90 for EverPure Repair Remedy Balm and $21.90 for EverPure 10-in-1 Elixir. Find out more about the range here: