This list consists of the hottest beauty bestsellers that have been flying off the shelves, each with its unique ability to transform your beauty game. From iconic serums to cult-favourite cleansing oils and radiant loose powders, these products have earned their spots at the top. Get ready to elevate your beauty routine with these bestsellers.
Price: From $91 for 20ml
This latest generation serum boasts a patented formula that's protected until 2033. It's a fast-penetrating face serum designed to combat multiple signs of ageing triggered by environmental stressors. It enhances skin's smoothness, reduces lines, restores youthful radiance, and evens out the skin tone, addressing a myriad of skin issues from a loss of elasticity to dryness.
Claim to Fame: Approximately 22 bottles are sold per minute, globally.
Price: $102
This cult favourite since 2006 delivers a soft, ultra-fine texture. Infused with the Master of Lights ComplexTM, it combines illuminating pearls and light-reflecting pigments to provide up to six hours of radiant, imperfection-blurring results, even in humid Singapore. It offers four shades in Asia to suit all skin tones.
Claim to Fame: 136 million units have been sold since its launch, with 1 powder being sold every 5 seconds.
Price: From $143 for 30ml
Launched in 2009, this serum that has won over 380 beauty awards is the culmination of 15 years of research and two decades of microbiome science exploration. It nurtures, repairs, and enhances skin tone and quality while rapidly delivering visible radiance within 7 days and is said to further improve skin quality, reducing fine lines, and wrinkles within a month.
Claim to Fame: 1 bottle sold every 3 seconds
Price: $72 for 150ml
This luxurious cleansing oil offers superior makeup removal and premium skincare benefits. Treasured for its efficacy, it effortlessly removes all types of makeup, infused with precious Japanese Tsubaki oil to nourish and leave skin feeling like it's been treated with skincare. It leaves skin clean, soft, and ready for makeup.
Claim to Fame: 1 bottle sold every 7 seconds worldwide
Price: $152 for 50ml
This moisturiser primes and imparts a dewy glow. Packed with vitamins C and E, hyaluronic acid, camellia oil, and rosehip oil, it hydrates and transforms tired, dull skin for a plumper, radiant complexion. Shea butter deeply nourishes, while aloe vera smooths.
Claim to Fame: 1 pot sold every 2 mins around the world
Price: $52 for 118ml
This unique, daily leave-on formula gently exfoliates and clears pores, promoting an even, radiant tone while visibly reducing fine lines and wrinkles in just four weeks. Clinically proven to brighten, hydrate, and enhance the skin's barrier.
Claim to Fame: 1 sold every 6 seconds globally
Price: $55
This universally-flattering nude-pink lipstick offers a sumptuous, moisturising matte finish. It smooths and shapes the lips for a perfect pout.
Claim to Fame: 1 Pillow Talk Lipstick sold every 2 minutes.
Price: From $118 for 50ml
This rich yet lightweight moisturising cream nourishes and hydrates with antioxidant-packed Japanese purple rice. It sinks into the skin effortlessly, replenishing ceramides in the skin to create a dewy, luminous, and supple complexion.
Claim to Fame: 1 jar sold every 60 seconds globally.
Price: $39
This weightless, long-lasting liquid blush blends and builds for a soft, natural flush. Available in 13 matte and dewy finishes, it boasts an airy, lightweight formula that effortlessly blends and layers without disturbing makeup.
Claim to Fame: 1 blush sold every 9 seconds.
Price: From $170 for 90ml
This serum balances and enhances skin's natural radiance and resilience. Meant for use after cleansing, it incorporates proprietary Ginseng technology to optimise skin processes, nourishing, balancing, and calming the skin.
Claim to Fame: 1 sold every 10 seconds
Price: $21
This silicone-free scalp treatment addresses various scalp issues, from itchiness to hair thinning, providing instant relief from heat and irritation. Rosemary promotes blood circulation for healthier hair growth without weighing hair down.
Claim to Fame: 1 sold every 2 minutes*
*from 1 Jan 2023 to 31 July 2023
Price: From $93 for 50ml
Combining edelweiss extract with natural peptides, hyaluronic acid, and moringa seed oil, this serum unlocks five signs of resilient skin. It strengthens, smoothens, plumps, freshens, and bounces the skin, forming an invisible protective layer against indoor and outdoor pollution.
Claim to Fame: 1 sold every 25 seconds.
Price: From $50 for 70ml
A pioneer in overnight sleeping masks, this product has made Laneige famous since 2002. It quickly absorbs, deeply hydrating the skin during sleep, combating dryness and dullness.
Claim to Fame: Number 1 top selling mask in Singapore, based on Beaute Research CY2022 Report.
Price: $32 for 20g
This lip mask gently exfoliates and hydrates, leaving lips moist and supple overnight. Enriched with berry fruit complex, vitamin C, and coconut oil, it softens and smoothes puckers overnight.
Claim to Fame: 1 bought every 3 seconds worldwide
Price: $320 for 125ml
This centella asiatica-infused moisturiser optimises skin in two ways, increasing resilience and defending against external aggressions.
Claim to Fame: 1 bottle sold every 5 seconds