Diane Kruger in a campaign for Chanel beauty ©© CHANEL / YouTube
As announced last April, Chanel chose the exquisite German actress as the face of its new skincare line. On Thursday, August 1, Chanel unveiled the first video of the campaign with Diane Kruger, entitled “Where Beauty Begins.”
Around one minute long, this video appears to be an excerpt from a longer advertising campaign for Chanel’s new line, consisting of unique “resynchronising” face care products: Le Jour (Day), La Nuit (Night) and Le Weekend.
Although none of the new products appear in the video, there is a link on YouTube leading to the website of the new skincare range.
Diane Kruger radiates natural, simple beauty in this video like never before. Repeated close-ups of her face highlight a bright and flawless complexion in a number of different settings, from a bustling city to a calm beach, or behind the wheel of a sleek retro convertible.
Chanel’s Le Jour, La Nuit and Le Weekend resynchronising face care products is designed to restore and strengthen skin by adapting to the natural rhythms of modern life.
Diane Kruger is no stranger to posing for the French luxury brand. In 1996, her face graced the advertising campaign for the brand’s Allure fragrance, and in 2007 she carried the brand’s Paris-Biarritz tote bag in a campaign filmed by Karl Lagerfeld. – AFP RELAXNEWS
Le Jour De Chanel, La Nuit De Chanel and Le Weekend will be available in Singapore from August at Chanel Fragrance and Beauty Boutiques located at #B2-43 ION Orchard and #B1-134 The Shoppes at Marina Bay Sands, and Chanel Beauty counters. For more information, visit www.chanel.com.