The most anticipated beauty brands that are finally launching in Sephora

Bite Beauty

1/4

An advocate of clean beauty, Bite Beauty is all about infusing its products with superfoods and making sure that they are free from sulfates, formaldehyde, mineral oil, and other potentially harmful ingredients.

Even if you’re not bought into the idea of clean beauty, Bite Beauty’s range of lipsticks performs wonderfully and feels amazing to wear.

Must-Try: Power Move Hydrating Soft Matte Lipstick, $40, for its velvety matte texture that doesn’t feel dry on lips.

Heure

2/4

Local skincare brand Heure is deeply rooted in science and technology. It has a unique encapsulation technology called SPHR, which helps skincare active penetrate and release them over time.

Besides efficacy, being a locally-designed label has its benefits as the products’ texture is lightweight and doesn’t feel greasy or heavy in our climate.

Must-try: Ageless Serum, $190, for its amazing hydrating properties and ability to boost collagen synthesis.

Available in Sephora from 10 August, but you can still click on the “shop” button below to browse their web store.

Clé de Peau Beauté

3/4

Clé de Peau Beauté hails from skincare giant Shiseido and has loyal followers who swear by their best-selling Le Serum and La Creme. The luxury skincare brand is launching skincare sets exclusive to Sephora from 20 July and features some of the brand’s signature bestsellers.

Must-try: Le Serum, $380 for 50ml, for its potent blend of actives that help stimulate skin’s natural regenerative powers.

Rare Beauty

4/4

At last, Rare Beauty has hit our shores. Singer and founder Selena Gomez emphasizes heavily on mental health and Rare Beauty celebrates everyone’s innate beauty, without the unhealthy pressure that social media inculcates.

(Read also "I Tried Selena Gomez’s Favourite Rare Beauty Makeup – Here’s My Honest Review")

Brand messages aside, its products are easy to use and come in wearable colours suitable for a wide range of skin colour.

Must-try: Stay Vulnerable Melting Blush, $34, for its fuss-free cream-to-powder blusher that’s pretty difficult to mess up.



This article was first published in Harper's Bazaar.