5 BRANDS BUILT BY BEAUTY INFLUENCERS THAT ARE WORTH BUYING
These beauty influencers can do more than just look pretty - we hear their products are pretty great too
By Kayce Teo -
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When followers can be bought by the thousands and everyone seems to have their fingers in every pie and posting visually stunning, yet less-than-informative, in-your-face photos or videos asking you to buy their products, it can be difficult to sieve out the duds.
So we put together a list of the beauty brands founded by influencers, whose products are actually worth buying, because of the rave reviews from people who’ve used them, and of course, the influencer’s reputation.