5 BRANDS BUILT BY BEAUTY INFLUENCERS THAT ARE WORTH BUYING

When followers can be bought by the thousands and everyone seems to have their fingers in every pie and posting visually stunning, yet less-than-informative, in-your-face photos or videos asking you to buy their products, it can be difficult to sieve out the duds.

So we put together a list of the beauty brands founded by influencers, whose products are actually worth buying, because of the rave reviews from people who’ve used them, and of course, the influencer’s reputation.