7 fashion and beauty buys that support breast cancer awareness month

This October, brands are coming together to support the fight against breast cancer with fashion and beauty launches that give back. With every purchase, a portion of proceeds goes toward causes that fund research, promote early detection, and support patients and survivors. Whether you’re treating yourself or getting a head start on holiday gifting, these picks let you look good while doing good.

Mondays Made With Love, Me collection, from $119

The homegrown brand has launched its three-piece With Love, Me collection as an ode to the pink ribbon — the universal symbol of breast cancer awareness and solidarity. Created in collaboration with the Singapore Cancer Society (SCS), 50% of proceeds from the Ribbon Bow Heart Moissanite Bracelet ($119), Ribbon Bow Heart Moissanite Necklace ($139), and Ribbon Bow Heart Moissanite Dangle Earrings ($119) — which feature detachable and reversible heart charms — will go towards SCS’ programmes, including peer support groups and rehabilitation services. The campaign is fronted by three SCS beneficiaries, each of whom has journeyed through and overcome breast cancer.

Ralph Lauren 2025 Pink Pony collection, from $89

For over three decades, Ralph Lauren has been a steadfast ally in the fight against breast cancer. Continuing this commitment, the brand’s Pink Pony Collection returns this year with a range of black and pink apparel and accessories for men, women, and children. Proceeds from the collection support cancer centres and research facilities across the US and Europe, including the Memorial Sloan Kettering Ralph Lauren Centre in Harlem and The Royal Marsden’s Ralph Lauren Research Wing in London. Ralph Lauren will donate 100% of the purchase price from each Pink Pony Twill Ball Cap and Pink Pony Cable-Knit Hoodie, and at least 25% of the purchase price from the rest of the Pink Pony collection, to an international network of cancer charities. In Singapore, proceeds will benefit the Breast Cancer Foundation, helping to advocate early detection and provide support for those affected by breast cancer.

PAUL Pink Hope Scarf, $39.90

It’s time to treat yourself (and your wardrobe) to some limited-edition creations from French bakery and café chain PAUL. This year’s offerings include a Raspberry Heart-Shaped Macaron ($9.90) and a box of Mini Red Fruits Macarons ($25.90) in cranberry, blackcurrant, strawberry, and blueberry. For every heart-shaped macaron sold, $1 will be donated to the Breast Cancer Foundation (BCF), while $2 from each box of mini macarons will go towards the cause. Additionally, $0.50 from each of PAUL’s seasonal beverages — including the Rose Latte ($7.90) and Raspberry Macaron Frappe ($9.90) — will be contributed in support of breast cancer awareness and advocacy. PAUL is also introducing the Pink Hope Scarf ($39.90), thoughtfully designed by local creative agency Honest Studio and adorned with a whimsical assortment of the bakery’s signature treats, from croissants to éclairs. $5 from every scarf sold will be directed to BCF to support its vital programmes and services.

Estée Lauder Limited-Edition Advanced Night Repair, $197

The cult-favourite Advanced Night Repair gets a Pink Ribbon makeover this season. 20 per cent of the purchase price will be donated to the Breast Cancer Research Foundation, so you can strengthen your skin barrier with this peptide-rich formula while giving back. What’s not to love?

Bobbi Brown Limited-Edition Highlighting Powder in Powerful Pink, $98

This finely-milled, glow-giving highlighter is equal parts gel, equal parts power, delivering a luminous, lit-from-within sheen. Even better? Bobbi Brown is donating US$110,000 (approximately S$142,730) from the proceeds of this limited-edition powder to Estée Lauder Companies’ Breast Cancer Campaign, so you can shine while supporting a meaningful cause.

Clinique Great Skin, Great Cause Dramatically Different Moisturizing Lotion, $85

Come for the skin-strengthening, dermatologist-developed formula, and stay for the good cause. The popular moisturising lotion now comes with a limited-edition keychain in support of breast cancer awareness. The brand has also pledged US$10 (approximately S$12.98) from each sale of the moisturiser to the Breast Cancer Research Foundation.

Tom Ford Beauty Limited-Edition Lip Color in 03 Casablanca, $95

Breast cancer awareness is an ongoing effort, and Tom Ford honours this cause with a limited-edition lip colour. The long-wearing reddish-pink shade, presented in elegant rose-coloured packaging, serves as a subtle tribute to breast cancer awareness and solidarity.

Bonus: Sofitel Singapore Sentosa Resort & Spa Pink Ribbon Afternoon Tea

For the month of October (now until 31 October, 1–5pm), LeBar at Sofitel Singapore Sentosa Resort & Spa is serving up a special Pink Ribbon Afternoon Tea. Priced at $88++ for two adults or $45++ per adult, the menu celebrates the pink ribbon with pink-themed savoury delights like Beetroot Tartare with Feta Cheese in a Beetroot Basket, Bottarga with Smoked Salmon Taramasalata in a Sesame Cone, and Butter & Cranberry Scones, alongside pink-hued sweet treats such as Rose Macarons and Raspberry Choux Puffs.

Giving back is a family affair: the thoughtfully designed kids’ menu ($65++ for two children or $34++ per child, up to 12 years old) features a pink-themed, three-tiered afternoon set with Smoked Salmon Mini Roll, Turkey Ham and Cheese Tart, Vanilla Cupcake with Pink Frost Cream, a choice of beverages, and complimentary games. For every Pink Ribbon Afternoon Tea sold, $5 per adult or $10 for two adult diners will be donated to the Breast Cancer Foundation.