From $60 facials to limited-edition collectibles: SG60 beauty deals and collabs

Shiseido x Willabelle Ong

Credit: Shiseido

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Because every milestone deserves a keepsake, Shiseido is celebrating SG60 with a limited-edition collection of mementos that are as meaningful as they are beautiful. Designed to be both collectible and functional, the set includes a vanity case, compact mirror, and jewellery dishware set—each adorned with vibrant, symbolic artwork by local creative and entrepreneur Willabelle Ong (@willamazing).

“I’ve always been drawn to the idea that beauty lives in the smallest moments,” shares Willabelle. “The compact mirror you reach for on the go, the jewellery dish that holds not just accessories but little stories and sentiments. I wanted this collection to feel deeply personal, like a memory you can touch.”

Drawing inspiration from Shiseido’s iconic Camellia flower, the artwork evolved into a blooming garden of four unique florals, each representing diversity, resilience, and the vibrancy of Singapore’s evolving identity. “I deliberately moved beyond the traditional red, choosing a more nuanced, living palette to show how beauty, like Singapore, doesn’t stay still; it grows and transforms.”

The butterfly, woven delicately into the design, carries special significance for Willabelle: “It’s a motif my daughter Ava loves, and one that’s come to represent transformation, freedom, and the fleeting nature of time for me. It’s a reminder to pause, to notice the beauty in between the big moments.”

The collection also celebrates Shiseido’s skin-strengthening heroes from the cult-favourite Ultimune Power Infusing Serum to the newly launched Ultimune Probiotic Powder and invites users to integrate a sense of artistry into their daily rituals.

“It’s not just about creating something beautiful to look at,” says Willabelle. “These aren’t just objects; they’re part of someone’s life. There’s something so intimate about that.” Of the collaboration, she adds, “The Shiseido team gave me so much creative freedom, and that trust allowed me to really lean into the storytelling. It wasn’t about ticking a box. It was about creating something deeply personal.”

At its heart, this collection is a love letter to home. “Singapore isn’t just home; it’s where I’ve learned, grown, failed, and found my voice as a creative,” she reflects. “For me, this collection is about celebrating the little moments that make us feel grounded and proud: of ourselves, of our journey, and of Singapore at 60. I hope these pieces feel like something personal and lasting. A small reminder of strength, softness, and how far we’ve come, not just as a country, but in our own lives too.”

Sitewide deals at Paula’s Choice

Credit: Paula’s Choice

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From 4 to 26 August, Paula’s Choice is celebrating Singapore’s 60th birthday with skin-loving treats and sitewide deals. Enjoy 10 per cent off everything*, curate your own 3-piece travel set for just $60, and receive a 6-piece sachet kit (worth $16) with a minimum spend of $60. 

Spend $120 or more and you’ll also score a full-sized 1% Retinol Treatment (worth $98). It’s the perfect time to restock your favourites or try something new from the beloved brand. 

*Not valid on bundles and the new 2% BHA Exfoliating Pads

Ést.lab Otterly Clear Pimple Patches

Credit: Ést.lab

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Once thought to be extinct in Singapore, otters have made a triumphant return, gliding through canals and popping up in parks as symbols of resilience, adaptability, and community. In honour of SG60, ést.lab is celebrating these spirited creatures with its Limited Edition Otterly Clear Pimple Patches. Infused with niacinamide, centella asiatica, and Zinc PCA, these blemish patches calm, heal, and protect blemish-prone skin while keeping things otter-ly adorable. Available as a gift with purchase with a $60 nett spend at www.estlab.shop or Estetica stores islandwide, while stocks last.

If you’ve been curious about AI•Vita, a personalised body treatment that combines Electro Muscle Stimulation (EMS), Nano Red Light Phototherapy, and Radio Frequency (RF) to relieve tension and improve circulation, now’s the perfect time to try it. As part of this momentous occasion, Mtm Labo is offering three AI•Vita sessions for just $600 (U.P. $784.80) for a limited time at its Winsland House and Wheelock Place outlets.

Find Crystal Tomato’s sunscreen in every NDP fun pack

Credit: Crystal Tomato

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As the nation gears up for the grand celebrations at NDP 2025, Crystal Tomato is joining the festivities with its largest wellness initiative to date. The homegrown skincare brand will sponsor 216,000 units of its dermatologist-formulated Beyond Sun Protection sunscreen, included in every fun pack given to parade participants and attendees.

$60 deals at Re:Erth

Credit: Re:Erth

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Each week in August, the homegrown beauty brand spotlights a different cult-favourite product or set, available for just $60. From the Mini Starter Kit (1–8 Aug) to the Clarifying Cleanser and Calming Toner (U.P. $78 each), and ending with a 1-for-1 Rejuvenating Hand Treatment in the final week, these deals are the perfect excuse to rediscover Re:Erth’s bestsellers.

Dsm-firmenich x Singapore Botanic Gardens Singapore Eco Orchid

Credit: OSIM

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Long regarded as a national symbol of grace, strength, and resilience, the orchid holds deep meaning for Singapore, making it a fitting muse for a fragrance that celebrates the nation’s 60th birthday. In honour of SG60, dsm-firmenich has partnered with the Singapore Botanic Gardens to unveil Singapore Eco Orchid: the only official commemorative perfume marking this milestone year. Inspired by the Vandachostylis Fuchs Ocean Spray orchid, the scent captures Singapore’s lush greenery while reflecting the nation’s ever-evolving spirit.

In collaboration with OSIM, the fragrance will be diffused into homes through wellness innovations like the uDream Pro 5-Senses Well-Being Chair and uMist Aroma Humidifier.

Glow up in time for the NDP festivities with a $60 express facial at Reverie On Hill (ROH), now open at Dempsey Hill. Discover curated beauty and wellness products, share honest reviews, and enjoy perks through ROH’s creator-friendly membership. To celebrate Singapore’s 60th birthday, this special facial comes with full in-store credit, making it a great way to treat yourself while exploring new favourites.