11 beauty influencers you need to follow now

In the dynamic world of beauty, influencers are the go-to sources for the latest trends, tips, and product reviews. These digital tastemakers make high-end beauty accessible, offering insights into everything from innovative makeup techniques to essential skincare routines. Whether you’re seeking fresh inspiration or guidance on perfecting your look, these are the beauty influencers that will help transform your beauty routine.

1. Steph Hui

With 1.6 million followers on Instagram and 2.1 million on TikTok, this beauty creator has range. Steph Hui’s looks span from natural, everyday glam, to trendy and colourful eye makeup that’s both cute and bold. Born and raised in Hong Kong, Hui was working towards a career in film when she started content creation, which has now become her full-time pursuit. For those looking to attain a clean and cutesy, yet highly achievable glam look, Hui is the creator to follow.

2. Danielle Marcan

Danielle Marcan’s aesthetic veers a little more into the brat girl category, with heavily lined eyes and a bold lip. This beauty creator with a following of 1.7 million on Instagram, and another 3.4 million on TikTok, was born in Romania and pursued her advertising and marketing degree in London, at the University of Greenwich. If you’re more into the baddie look, take a couple of tips from Marcan and check out how she varies the shape of her eyeliner, as well as how she pairs all her different eyshadow and lip colours.

3. Haley Kim

Haley Kim’s approach to beauty is a little different from most beauty creators out there. She’s adopted a “no foundation no problem” outlook on beauty and focuses on natural-looking makeup, only using concealer and skipping the foundation in her base routine. For those who have skin troubles and prefer a lighter base, or have a penchant for fuss-free makeup routines, pick up a couple of tips from this beauty influencer.

4. Morgan Stewart

Morgan Alison Stewart has been in the beauty game for some time, and the OG followers may know her from her YouTube channel The Beauty Breakdown. Just this year, Stewart joined the Ulta Beauty Collective, which is an exclusive community of beauty creators selected each year to go through a year-long programme with the American beauty retailer. Follow her for product try-ons, swatches, reviews and more.

5. Antoinette

Antoinette’s makeup style consists of predominantly graphic liners in a variety of colours and shapes, making for a dramatic look each time. This beauty creator’s looks are great inspiration for a themed party, on-stage makeup, or whenever you’d like to try an artsy and eye-catching makeup look.

6. Dr. Michelle Wong

Dr. Michelle Wong is all about skincare, especially SPF. As a doctor with a PHD in Chemistry, and who specialises in cosmetic science, she’s a trusted source when it comes to using the right skincare products and ingredients. Most of all, this beauty influencer is a strong advocate of SPF and has all the information on what to look out for in your SPF products and tips for application.

7. Tess Chung

If glitter is your thing, then Tess Chung is the influencer you need to be taking inspiration from. She’s “obsessed with glowy sparkly things”, as mentioned on her TikTok bio, and it’s obvious she’s a fan of sparkly eyeshadows, face jewels, and a glossy lip, the perfect combination for holiday or festival makeup looks.

8. Mei Pang

A baddie through and through, Mei Pang’s bold style is seen through her bold tattoos and hairstyle, and also in her makeup. This beauty creator is not afraid to paint her face and create art with her skin as the canvas, crossing into the realm of experimental and avant garde makeup that’s awe-inspiring and a feast for the eyes.

9. Lena

This creator is all about trying trending looks and the latest products, and she’s always got the best haul to try out. From lippies to eyeshadow palettes and foundations, count on Lena to try them all and give you a visual reference and her opinion on the item before you make your beauty purchase.

10. Anastasile

Anastasile has 6.3 million followers on TikTok and 3.2 million on Instagram, and is one of the biggest beauty creators today. It’s no wonder why, because her conceptual looks are impressive, ranging from Bridgerton-inspired makeup to celebrity-lookalike makeup concepts. Coupled with high-end production and visual effects, her videos are always an interesting watch.

11. Mina Zibayi

Mina Zibayi’s aesthetic is the epitome of classy and elegant, and very reminiscent of Anne Hathaway’s looks. Her makeup focuses on accentuating her natural features, all while achieving a look that’s worthy of a red carpet. Zibayi plays around with several sensible shades of eyeshadow, blush, and lip colours, and varies the shape of her eyeliner depending on the occasion or the overall look she’s going for.

This article was originally published in Harper’s Bazaar Singapore.