10 must-have makeup products that are trending on Xiao Hong Shu

With Chinese beauty aesthetics gaining global attention, it-girls everywhere are embracing the viral Douyin and Xiaohongshu-inspired makeup looks that are taking over the beauty scene. Unlike popular Western trends that often emphasise bold contours and full coverage, Douyin makeup focuses on soft, delicate features—think brighter, larger eyes, subtle flushes, and a doll-like yet natural finish. This beauty ideal continues to shape and influence Chinese makeup trends in a major way.

If you’re aiming to nail the ‘Douyin’ makeup style, C-beauty products are exactly what you need to achieve that doll-like look. That being said, we’ve rounded up some of the top trending makeup products that have taken over Xiao Hong Shu.

Starlight Highlighting Powder, $13.90, Judydoll from Amazon

Looking for a highlighter that actually lasts all day? The Judydoll Starlight Highlighting Powder delivers a stunning iridescent sheen that catches the light beautifully—giving you that lit-from-within glow, morning to night. It’s available in four shades, including silver, pink, bronze and gold, and it’s also extremely pigmented, so a little goes a long way with this one.

Coloured Concealer, $6.43, Girls Crush from Shopee

Dealing with dark eye bags, acne scars, or hyperpigmentation? This multi-shade concealer has you covered—literally. With seven colour-correcting options ranging from beige to purple, pink, and green, it offers medium coverage with a lightweight, breathable formula that’s ideal for Singapore’s heat and humidity. Their watery consistency makes blending effortless, allowing your skin to shine through while still concealing imperfections. With a satin finish that sets easily with powder, this concealer provides a seamless, natural look ideal for everyday wear.

Jello Colour Liquid Blush, $8.50, Aztk from Shopee

Cute and compact, the Aztk Liquid Blush is perfect for on-the-go touch-ups. Available in seven shades ranging from soft pinks to vibrant corals, its jelly-oil texture blends effortlessly with your foundation, delivering a natural glow and a fresh pink flush to your cheeks. For a more diffused effect, simply dab the blush onto your hand, pick it up with a cushion or beauty blender, and gently apply it to your cheeks. This technique enhances the blush’s transparency and glow, allowing both your skin and the blush colour to radiate for a naturally dewy finish.

Multipurpose Cream, $20.17, Red Chamber from Shopee

Fast, convenient and easy to apply, the Red Chamber Multipurpose Cream truly is an all-in-one — it works as eyeshadow, contour, blush, and even a matte lipstick. Being a brand that focuses on cruelty-free and environmentally friendly makeup, Red Chamber Multipurpose Cream comes in a wide range of 34 shades, so there’s plenty of colours for you to choose from, for any look and any skin tone. If you’re rushing for time and in need of a quick fix, this multi-purpose cream is the way to go.

Lip Glaze, $15.08, Girlcult on Shopee

If you’re ready to break away from the usual nudes and pinks, the Girlcult Lip Glazes collection is your next bold move. With 14 striking shades—from deep purples to sheer black—these edgy, unconventional lip glosses are made for those who dare to stand out. The formula is non-transferable, non-sticky, and intensely pigmented, offering a unique alternative to natural lip colours.

Eyebrow Mascara, $9.99, Judydoll from Lazada

Brow mascara, commonly referred to as browcara, has become a staple for most of our beauty routines. Available in four versatile brown shades, it’s perfect for creating a softer, everyday look or for matching your brows to your current hair colour. Being able to lighten or darken your brows, Judydoll’s Brow Mascara is a must-have in blending your natural brow colour with your brow pencil for a more cohesive, polished look. Waterproof and long-lasting, Judydoll’s Eyebrow Mascara simply does not budge through sweat, sun, and some might say, even a run.

White Swan Ballet Palette, $39.60, Flower Knows on Shopee

Known for their dreamy, mystical packaging, the Flower Knows Swan Ballet palettes are not only beautiful but also highly practical. Available in three variations, the White Swan palette is the most popular, thanks to its versatile neutral shades that are perfect for everyday wear. It features four shades—ranging from warm brown to deep pink—alongside two delicate shimmers that are both pigmented and easy to apply. Ideal for achieving the coveted balletcore makeup trend that’s all over Xiaohongshu, the White Swan palette is a must-have for soft, romantic looks.

Glue-free Lashes, $3.78, Minetook from Shopee

Say goodbye to eyelash glue. Easy to apply and reusable, these lashes instantly elevate your makeup look with a wide assortment of styles to choose from. Often sorted by animal aesthetics and appearances, the most common and popular styles would include cat, puppy and now the highly raved about, fox lashes. Uniquely, some styles are also named after fantasy characters, like mermaid or devil lashes — adding a dreamy, whimsical touch to your look. Whether you’re going for a sweet, innocent vibe or a bold, seductive look, there’s definitely a Minetook Glue-free lash style to match your mood.

Double-Ended Contour Pencil, $12.99, Out of Office from Shopee

The secret to looking snatched in under five minutes? The Out of Office Double-Ended Contour Pencil. This ultra-functional, travel-friendly tool is designed for quick touch-ups—perfect for defining your nose contour and enhancing your aegyosal.

One end features a natural brown shade for soft contouring, while the other offers a brightening highlighter to make your features pop.

Hairline Powder, $6.49, Chioture on Shopee

Cover up patchy areas along your hairline with a light tap of the Chioture Hairline Powder. The product helps to create the appearance of thicker, healthier hair and delivers a natural finish. Besides that, it isn’t only meant for your hairline, but it can also be used along the forehead or face as contour to subtly enhance your features. Coming in three different shades of grey and brown, the powder suits a range of hair colours and applies evenly for a soft look. Compact and shaped like a lipstick, it’s perfectly portable and disguisable—ideal for on-the-go touch-ups.

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.