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A guide to celebrate Breast Cancer Awareness Month in Singapore

It’s October – which means it’s time to raise awareness and join The Breast Cancer Foundation on its mission to eradicate the life-threatening disease affecting women everywhere
 

Image: 123RF Stock Photo

This year’s Breast Cancer Awareness month kicks off with a series of activities and campaigns to shed light on breast cancer. According to the Breast Cancer Foundation (BCF), the disease is the “most common cancer among women in Singapore and early detection of breast cancer can save lives.” However, in order to do that, we need not only raise awareness but must also take action.

That said, here’s a guide on the activities and campaigns you can be a part of to help transform breast cancer awareness to breast cancer action.

 

Participate in Say #Breast and save lives.

What is it?

Say #Breast. Save Lives is a digital campaign with the aim to encourage people to discuss the topic of breast cancer by saying the word “breasts”. As the BCF puts it, two out of five Singaporeans still hesitate to mention the word “breasts” because they associate it with provocative content – which can play a part in discouraging early detection of breast cancer.

How can you participate?

You can join this social movement and show your support by posting a video of yourself saying the word “breast”, with the hashtag #breast and #bcfsg.

For more information, click here.

 

 

Wear the Pink Ribbon.

What is it?

We’re sure most of us are familiar with the iconic pink ribbon pin, but for the sake of those who might not, it is a movement where the signature pink symbol is worn to raise awareness of the need to fight breast cancer and promote early detection. At the same time, donning the pin shows solidarity with those affected by the life-threatening disease. This year, Parkway Cancer Centre collaborated with BCF in releasing these special pink ribbon pins to support the movement.

How can you participate?

Attain the pins at selected stores throughout Singapore by a donation of minimum of $2 (a regular pin) or $5 (a crystal encrusted pin). You can also stand a chance to win attractive prices if you’re spotted with the pin – some of which includes a 4D3N cruise and prizes from Coach, Estee Lauder, OSIM and more.

For more information, click here.

 

Ride the Pink Train

What is it?

The Say #Breast. Save Lives pink train is a collaboration between the BCF and Land Transport Authority (LTA), with the train decked out in the all-too-familiar pink hue and featuring local statistics about breast cancer to encourage Singaporeans to open up to the topic and take part in the cause.

How can you participate?

It’s time to ditch your cars and Grab-rides, and take the MRT instead! The pink train will only run for the month of October (starting October 3, 2016) on the North-South East-West Line.

For more information, click here.

 

 

SHOP FOR THE CAUSE

The Breast Cancer Foundation has teamed up with many organisations to release special promotions and limited-edition launches to help reach a wider audience.

Bridgestone Pink Valve Cap Donation Drive Campaign

What is it?

Bridgestone Tyre Sales Singapore has launched a pack of limited-edition pink valve caps on October 1, 2016 to advocate the Breast Cancer Awareness movement. The campaign will last for three months.

How to participate?

Purchase the pack at selected Bridgestone tyre dealer stores for a donation of $4! All proceeds will go to the BCF foundation.

For more information, click here.

 

Snupped HQ Pte Ltd

What is it?

Custom goods company Snupped has collaborated with artists from around the globe to create a line of pink novelties for their limited Wear It Pink Collection. All proceeds will be donated to the BCF.

How to participate?

Select from their range of adorable laptop bags, hand phone covers, tote bags and more on pink.snupped.com!

For more information, click here.

 

Banyan Tree Hotels & Resorts

What is it?

Banyan Tree Hotels & Resorts has also partnered with BCF in raising funds to help support the movement. Guests will receive an adorable sand-filled pink turtle or starfish with every donation of US$2 (for Banyan Tree) and US$1 (for Angsana) respectively through the month of October.

How to participate?

Looking for a little stay-cay this month? Book a room at Banyan Tree Hotels & Resorts and make your donation to the cause.

 

Goodwood Park Hotel

Image: Goodwood Park Hotel Singapore Facebook Page

What is it?

The L’Espresso restaurant at Goodwood Park Hotel will be preparing an array of specially created pretty-in-pink delights for its popular English Afternoon Tea buffet. Each guest who dines in on the English Afternoon Tea buffet will receive a BCF pink ribbon (worth $2) and the hotel will donate the value of the total number of pink ribbons given out to BCF.

How to participate?

Brunch out at the L’Espresso restaurant for their English Afternoon Tea buffet and receive a pink ribbon! It’ll be dining for a cause.

For more information, click here.

 

 

Shangri-La Hotel

What is it?

Shangri-La Hotel has also joined the movement by launching a Strawberry Yuzu Thought Cake (The Line Shop), a Pink High Tea Buffet (Rose Veranda) and Three Tier Pink Afternoon Tea (Lobby Court) for the month of October.

How to participate?

Get a taste of the Strawberry Yuzu Thought Cake at the Line Shop for $38 – where $3.80 of every purchase will be donated to BCF. Or you can dine at the Rose Veranda and Lobby Court for their special buffets and afternoon tea session to honour the Breast Cancer Awareness Month, where 15 percent from every purchase of a bottle of Perrier-Jouet Blason Rose Champagne or Chile Miguel Torres Santa Digna Estelado Sparkling Rose will be donated to BCF.

For more information, click here.

 

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See also: What to do if you’re scared about breast cancer

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