Sephora, Robinsons and 5 other local brick-and-mortar stores to check out for Black Friday sales


We might not celebrate Thanksgiving in Singapore, but there’s no reason to miss out on the following day’s celebrations. Happening tomorrow, November 25, various major brick-and-mortar outlets in Singapore will be slashing their prices for Black Friday, the annual American retail shopping bonanza.

Department store Robinsons will slash prices by up to 80 per cent tomorrow at all three of its stores here. It will also be opening earlier – at 7am instead of the usual 10.30am – the first time it is doing this since 2014, when it started participating in Black Friday.

Its spokesman, who described the sale as a “novel yet very successful shopping concept”, says that it has attracted an increasing number of shoppers to Robinsons year-on-year.

At furniture retailer Courts, the first Black Friday sales it had in 2013 had takings that were double that of a regular Friday, with sales “steadily growing since”, says country chief executive officer of Courts Singapore, Mr Stan Kim.

The chain is offering the Courts Black Friday Priority Pass for the first time this year, which lets 280 shoppers who have pre-registered, skip the queue and get access to exclusive discounts. The chain will have deals of up to 80 per cent off at all its 14 outlets here, as well as on its online store.

Metro, too, is participating for the second time this year as it is “a good opportunity to capture ready consumers who are in the mood to shop for the (Christmas) season”, says Mr Erwin Oei, its head of business analytics.

Other physical stores, such as Sephora, Harvey Norman, TopShop, Karen Millen, Dorothy Perkins, Warehouse and G2000, are also participating this year.

Local e-commerce sites, such as home-grown brand Beyond The Vines’ online store, are jumping on the bandwagon for the second time this year. Singapore-based and online marketplace Qoo10 will also offer deals on the back of a successful Black Friday run last year.


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Across the United States, the annual shopping frenzy celebrated on the day after Thanksgiving attracts millions of bargain hunters who form lines at stores and occasionally get into shopping-related brawls.

According to Reuters, shoppers in the US spent about US$10.4 billion (S$14.8 billion) in stores on Black Friday last year.

There are no official figures for the sale’s takings here, but experts who have noticed the increase in participation say it is a good thing.

Singapore Retailers Association president R. Dhinakaran says: “During this tough retail market, any sale event like Black Friday is a good thing and is a significant driver of sales growth.”



1) Robinsons

All three stores – at The Heeren, Raffles City and Jem – will open at 7am tomorrow with up to 80 per cent off storewide.

The stores will also have hourly specials and purchase-with-purchase promotions.


2) Sephora

The 11 outlets islandwide will offer a storewide discount of 20 per cent for the day.

Its online store here ( will have the same discount.


3) Metro

All three outlets – at Paragon, The Centrepoint and Causeway Point – are having discounts of up to 80 per cent from today to Sunday.


4) G2000 and i.t

From today to Sunday, these brands are slashing 50 per cent off the second item bought for its regular-priced items only.


5) Wallis

Up to 50 per cent off selected items today and tomorrow.

Metro Card members and wt+ members will enjoy an additional 30 per cent off the total bill with a minimum purchase of three pieces.

wt+ is a membership programme under Wing Tai, which is behind Wallis, among other labels.


6) BCBGMAXAZRIA, Karen Millen, Warehouse, Topshop, Topman, Dorothy Perkins (excluding Metro outlets)

Up to 50 per cent off selected items today and tomorrow.

DBS Card members and wt+ members get an additional 30 per cent off the total bill if they buy at least three items.


7) Clinique

Shoppers can create their own four-piece make-up kit for the price of three at all counters in department stores.

This article was originally published in The Straits Times.