From The Straits Times    |

PRIVIKIDS 
www.privi-kids.com

When local couple Cheryl and Darren Yang found it difficult to get hold of simple, stylish clothing for their son Aiden, they looked overseas and eventually set up an online boutique selling reasonably priced accessories and clothing for one- to eight-year-olds. They also have two retail stores, and are looking to add an in-house line of apparel. New stock arrives weekly in limited quantities. 

Retail Stores: 
#02-04 Changi City Point,
tel: 6443 8802.
Open daily, 11am-9pm.

#02-712 Suntec City Mall, 
tel: 6238 8655 
Open daily, 11am-9pm.

RED CAROUSEL
www.redcarousel.com

Red Carousel was born when founder Wynona Leach was looking for unusual party supplies in Singapore for her daughters’ birthday bashes. She searched for suppliers herself and started an online store.

You’ll find a good variety of cute, disposable partyware, like Chevron Wooden Scoops ($24.95 for a pack of four), confetti, balloons, bottles and jars, as well as printable invitations. You can even rent drink dispensers, cake stands and other props. Many items are handmade or made in limited quantities. 

UNCLE GOOSE
www.unclegoose.com

Toy blocks may seem old-fashioned, but the handcrafted ones from Uncle Goose are anything but. Made from sustainable basswood and printed with non-toxic, child-safe inks, they come in a good variety of designs – from classic ABC blocks ($45), to the irregularly shaped Groovie Math Blocks ($53.70), and the funky Stack and Scare Set ($60).
More impressively, they have a set of blocks with simplified Chinese characters, complete with hanyu pinyin and an illustration of the character’s meaning. 

SAMMYEVE
www.sammyeve.com

After becoming a mother, Samantha Dorri, a Singapore-based British expat and graphic designer, decided to channel her passion for typography and design into customisable
art prints for kids’ bedrooms. You can pick a design, which she’ll personalise with the child’s particulars (name and date of birth, or attributes like weight and height). Prices range from $70 for an A4 print to $150 for an A3 one, excluding the frame. 

CUCKOO
www.cuckoo.com.sg

Seeing the items Cuckoo has will make you wish you were a kid again – the stylish furniture, decor and accessories are all timelessly chic. Bestsellers include elegant baby cots and changing units from Danish label Sebra ($899.95-$1,495), and fun cushions from La Cerise sur le Gateau. If you’re willing to splurge, the Le Lit Cabane Single Tree House Bed ($2,595) is every kid’s dream. Otherwise, there are the more affordable, but still very nice, Peacock Collection chairs (from $85).

Retail Store:
Block 6B Dempsey Road, 247662
tel: 9111 3598 / 9012 1156

Opening hours:
Monday to Friday 10am – 3pm
Saturday 10am – 5pm
Sunday 11am – 4pm
Closed on public holidays

This story was first published in Simply Her October 2014.