From The Straits Times    |
Singapore fashion label In Good Company opens standalone store in ION thumbnail

Images: In Good Company

In Good Company’s first standalone store in ION Orchard

Our favourite Singapore fashion label, In Good Company has successfully expanded! Two years after its launch, the brand is finally opening a standalone store right in the heart of Singapore at ION Orchard.

I visited the new store opening on Friday and was thrilled to see how amazing it looks. Sprawled across 3,300 square feet, the new flagship store has the complete womenswear, accessories and Mini Me line (smaller versions of the adult line for girls aged 3-8 years old) collections.

In Good Company’s super cute Mini Me range and a play area for children

Prices for the womenswear range from $89 for a leather fringed necklace to $209 for a cowl crepe jumpsuit, while prices for the Mini Me collection range from $69 for a pair of shorts to $149 for a cotton jersey dress.

Fresh offerings include a mix of other Singapore independent creative brands’ products to add to the lifestyle element that the team has always envisioned the brand to have.

Sandwich from In Good Company cafe, managed by Plain Vanilla

They have also collaborated with Plain Vanilla — who are famous for their cupcakes and small cakes — to run a deli style cafe in the heart of the store. Apart from the signature sweets, it will now serve savouries like sandwiches. You can now shop and cafe frolick all at once!

If you are late into the party, here’s a brisk little profile about In Good Company. The brand was started by 4 like-minded people who got acquainted through their stint at now defunct local label, alldressedup.

(L-R) Bonded cotton top, $139; Cotton jersey dress, $269

Their designs focus on the “crucial essentials” that every woman needs in her wardrobe. To make their designs relatable and wearable, they have always launched “capsule collections” unrelated to the weather in other parts of the world.

If you are looking for wardrobe staples that you can reach out for over and over again at a reasonable price point, In Good Company is definitely worth a look.

They are now available at ION Orchard #B1-06, 2 Orchard Turn and at Tangs Orchard on Level 2. A small selection of the brand is also available at their online store.

Want to support more local talents? Check out our extensive list of 50 best Singapore designers you should shop for clothes and accessories!