Midi dresses to look on point on days when you can't decide what to wear

Founded by Clare and Magdalene Chan, Her Velvet Vase is a pioneer in Singapore's online fashion scene has gotten a revamp. Here are the midi dresses from their line that will prove to be a staple in local weather, and for any occasion

By Nicole Alexandra Lim - 30 Mar 2019

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A post shared by Clare Chan (@clarechanwm) on Aug 18, 2018 at 7:05pm PDT

Her Velvet Vase (HVV) was founded in 2007 by Ms Clare Chan and her sister Magdalene. Back then, HVV had been one of the first local online stores that designed and produced its own fashion creations. As time progressed and preferences changed, HVV kept up by shifting its focus from sales numbers to the multi-faceted customer experience.

HVV’s revamped website now encourages customers to share their hobbies, favourite colours, mood of the day and any upcoming occasions, so that its team is able to recommend relevant fashion features or sponsored content. Customers can also point any queries to their online personal stylist.

Further, en route to expanding their presence, HVV took the risk and plunged into the New York e-commerce fashion scene. This move, met with great success. Hence, with HVV pioneering the growth of Singapore fashion scene on the global stage, we decided to #supportlocal and help you upgrade your wardrobe.

Midi dresses are such an easy throw-on and perfect for local weather. Here are eight of their best midi dresses that you can wear for any occasion.

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