From The Straits Times    |

Raffles City Singapore’s Fall/Winter 2023 campaign, Future/Forward, will run until 31 August. Photo: Raffles City

Digitally rendered products, animated displays, and interactive fashion – one mall is using the best of tech to wow shoppers this month. Those looking to indulge in a spot of shopping are in for an eye-opening treat when they step into Level 1 of Raffles City where a collection of creative design and lifestyle spaces have been set up.

Titled Future/Forward, this concept aims to marry the best of real world and online shopping to provide shoppers with a convenient and personalised experience that will keep them coming back. Among these are innovative shoppable windows, where new-season fashion and beauty products that have been 3D-scanned can be browsed and bought.

Shoppers will get a taste of the future of retail with the mall’s shoppable windows. Photo: Raffles City

Mr Steve Ng, General Manager of Raffles City Singapore, says: “Merging imagination and innovation with strong, curated design and lifestyle spaces for immersive experiences, our latest campaign, Future/Forward, seeks to reinforce the dynamic and elevated shopping experience at the rejuvenated Raffles City. 

“With unique, digitally forward animations and displays that bring together the creative worlds of art, fashion, beauty and digital, we are able to present the latest fashion styles and beauty finds from our diverse mix of stores at one glance.”

Fashion in the digital age

Shop The Look @ Artsquare is a one-of-a-kind installation through which one can browse digitally rendered products. These high-tech displays will feature popular fashion and beauty brands, including & Other Stories, Acqua di Parma, Diptyque, Bao Bao Issey Miyake, Montblanc, Sun & Sand Sports, Tommy Hilfiger and more. 

Don’t leave without stopping at The Runway, which showcases specially curated fashion looks in a futuristic manner by combining mannequins, podium showcases and animated displays.

At The Runway, cutting-edge fashion displays lend a new dimension to shopping. Photo: Raffles City

An olfactory wonderland

On the beauty front is the Raffles City Fragrance Bar at Water Court, a pop-up where shoppers can experience scents from the wide range of beauty brands at Raffles City, including Acqua di Parma, Givenchy, Guerlain, Gucci, Jo Malone London and more. 

Fragrance fanatics will be spoilt for choice as they hunt for their next signature scent. Photo: Raffles City

Notable new stores

There’s also a new diverse mix of tenants that have recently landed at the mall, among which is a new arrival in Singapore, as well as several well-known international fashion and beauty brands.

Want to be rewarded for shopping at Raffles City? Be among the first 50 to spend $5,000 and receive a $500 eCapitaVoucher. Other exciting deals are up for grabs during this period, too. Find out more on Future/Forward here.

Brought to you by Raffles City