From The Straits Times    |

If you’re like most of us these days you’re either about to leave on an overseas trip, have just come back from one, or are in the process of booking your next holiday. Packing has probably become second nature for many of you, but it’s always nice to know you have the right gear for any situation.

Max Mara S Cube collection DECOR 2The Max Mara Cube collection is basically a series of vests, jackets and coats that you can fold up into a matching compact ‘cube’ bag to take with you on your travels

Which is why Max Mara’s “Here is the Cube” collection is so useful. The concept is based on the brand’s signature expertise, the coat, and is described by Max Mara as being a “complete system of transformable outerwear and luxury mix and match accessories with a minimal, bold designer look. As underlined by the unique packaging.”

Max Mara S Cube collection DECOR MAINMax Mara S Cube collection DECOR COLOURS
The Max Mara Cube collection of vests, jackets and coats will be available in hot shades like yellow and orange, plus more traditional neutrals like black for the Spring 2014 collection

Basically you get a fabulous, fashionable vest, jacket or coat, that’s packaged in a super-cute “cube” bag; there are also a wide variety of accessories like hood trims, cuffs and belts in everything from fur and leather to embellished and embroidered cotton that you can use to customise your jacket.

Luckily for Singapore shoppers, Max Mara has just launched the new ‘S Cube collection ‒ designer to transition from Winter to Spring and therefore very handy for travelling ‒ and they are also offering a special deal. Buy a piece from the Cube collection, a vest, jacket or coat, and you’ll also get a complimentary accessory worth up to $349; you even get to choose what you want from a selected range.

So if travelling is your thing and packing a bugbear, get your hands on one of Max Mara’s Cube collection; I promise it will make your life a whole lot easier.

Max Mara stores are located at ION Orchard #01-09, Tel: 6238 9138, and The Shoppes at Marina Bay Sands #B1-131, Tel: 6634 6213. For more information about the Cube collection, go to You can follow the brand on Facebook at and on YouTube at