Robinsons brings Singapore fashion and more new labels to JemRobinsons brings Singapore fashion and more new labels to Jem
Available at Robinsons Jem: Singapore labels Light by Sabrina Goh and Pauline Ning

Go west for Singapore fashion brands and more at the sprawling new Robinsons Jem. From uber chic Orla Kiely homeware to a section dedicated to Singapore fashion labels, there's plenty to shop for at the new Robinsons Jem store.  

Now open at the Jem Mall in Jurong East, Robinsons features 77 new labels exclusive to the newest department store in Singapore. Spread across a four-storey retail space of nearly 85,000 square feet, you'll find beauty, jewellery and accessories on Robinsons Jem level one, followed by women's and men's apparel on the second and third levels respectively.

Its home and lifestyle department on the fourth floor will open its doors on June 22, 2013, as part of its grand opening.

Robinsons brings Singapore fashion and more new labels to Jem
Orla Kiely homeware at Robinsons Jem

Singapore fashion also gets a boost of support from Robinsons, with a space specially dedicated to local designers at Level 2.

In this section you can shop for the covetable woven accessories and feminine pieces from emerging labels Foreword and Pauline Ning, as well as the diffusion lines from the creative minds behind Singapore designer labels Reckless Ericka, Sabrina Goh, A.W.O.L. and Saturday.

Robinsons brings Singapore fashion and more new labels to Jem
Woven necklaces from Singapore label Foreword

If these local labels are still new to you, this is a great place to start shopping for them.

As they’re secondary fashion lines, collections from Cruise by Saturday, MU, Light by Sabrina Goh and Odds by Reckless Ericka will feature more affordably-priced designs that still embody the signature style of these Singapore designer labels. For instance, prices range from $39 to $89 for multi-wearable pieces from Odds.

Robinsons brings Singapore fashion and more new labels to Jem
Odds by Reckless Ericka

“Customers are ready for something new,” says Franz Kraatz, the managing director of Robinsons Singapore, on the fresh selection of new brands at Robinsons Jem. “But even as we continue to pamper regular customers with refreshing concepts and a bolstered portfolio of brands, we remain grounded in our mission to support and boost local talent.”

So don’t miss out on this new gem of a find in Jurong East — be sure to check out all that Robinsons Jem has to offer on your next trip to this spanking new mall.

Robinsons Jem is located at 50 Jurong Gateway Road, JEM, #01-07, #02-12, #03-15 and #04-20, Singapore 608549, Tel: 6887 8838, opening hours: 10am to 10pm daily.

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