robinsons new brands

 

To celebrate their 160th birthday this year, Robinsons has decided to bring in four new niche brands just in time for our fall season shopping - whether you’re looking to update your work wardrobe with new edits or looking to up your street cred.

Read on to find out more about these labels and their unique brand identity.

 

Aidan and Ice

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Robinsons Singapore (@robinsonssg) on

 

The first of the brands is Indonesian jewellery brand Aidan and Ice. Founded by Nadia and Eunice (see what they did there?), the label was first created as both women could not find appropriate decorative jewellery to adorn their wardrobe so they are offering one-of-a-kind pieces.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AIDAN AND ICE (@aidanandice) on

 

Not only does the brand hope to inspire and empower women through their designs, Aidan and Ice’s creations are made by female Indonesian artisans. But don’t expect dainty pieces with Aidan and Ice. Made with quality materials like pearls and crystals, their creations are statement-making, chunky pieces.

Aidan and Ice is exclusively available at Robinsons The Heeren.

 

ALSO READ: LOVE ANIMAL PRINTS BUT DON'T KNOW HOW TO STYLE THEM? WE TEACH YOU HOW

 

Hobbs

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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If you’re having trouble styling your Aidan and Ice jewellery to your wardrobe, look to Hobbs for chic, timeless pieces. Priding themselves on affordable quality wear, Hobbs is a British brand that have fans which include Kate Middleton and her sister Pippa. You can depend on Hobbs to get fashion-forward yet classic silhouettes that are suited for your work and play styling needs.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Hobbs is exclusively available at Robinsons The Heeren.  

 

Defend Paris

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Defend Paris Singapore (@defendparissg) on

 

Street style has been the rage of late, and if you’re particularly into logomania then Defend Paris is the brand for you. Founded by French dancer/choreographer Brahim Zaibat with a team of French designers, you can expect loud, provocative pieces with graphic and text printing that fits right into the current streetwear styles.

Defend Paris is exclusively available at Robinsons The Heeren.

 

Blend

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Robinsons’ latest curation does not only cater to women. So the next time you bring a male counterpart to go shopping with you, why not tell him about Blend so he doesn’t have to sit around while waiting for you to be done shopping? For the young and the young at heart, Blend is a Danish denim and jeans label that prides itself on its modern European designs. Plus, denim is a staple that everyone needs a quality pair in their wardrobe to fall back on.

Blend is exclusively available at Robinsons Raffles City and Jem.

 

ALSO READ: FROM MONDAY TO FRIDAY, HERE'S HOW TO WORK VELVET INTO YOUR WORKING WARDROBE