From The Straits Times    |
club21-style-services-suite-120

Confused by the millions of fashion options? Unsure as to whether or not you’re best suited to “lady-like” styles or Japanese minimalism? Or are you just too busy to browse? Stop worrying, Club 21 has come to the rescue with its new styling services.

Club 21 Style Services – the “personal and private by-appointment-only style advisory service” from the label group – has been updated and given its very own space in the Hilton Shopping Arcade.

There are three fitting rooms which can accommodate two or three people so you can shop with your friends, two consultation rooms and a “powder room” with a complete M.A.C makeup bar just in case you need a bit of touching up. Style Services can also organise hair and makeup appointments as well in case you need somewhere to get ready for your next ball.

“In the two years since we launched Style Services, we have seen our business grow exponentially, an indication that there is a genuine need for a service that provides an effortless, pleasurable and expert way to meet the time, style and wardrobe needs of our customers,” explains Ms Linda Locke, director of marketing for Club 21.

“To meet this growing need, we have invested in the creation of a larger, more discreet and luxurious suite, to provide a unique and exclusive experience with the exemplary service that is the Club 21 hallmark. The new space will allow us to serve the needs of both our male and female customers in privacy.”

Club 21 also plans to hold special previews for their clients covering the more than 60 fashion labels the group brings into Singapore.

If this isn’t service enough, Club 21 has also just launched its Personal Fashion Selection, a personalised email service which will help you choose from the huge number of fashion choices available.

The Club 21 retail teams will aggregate a selection of clothes and accessories with relevant information like prices, sizes and availability, based on your personal preferences. 

The personalised information is sent via email and all you need do is click on what you like and the item will be held for you for three days at the store. You can also book a date that you’d like to view the items.

As soon as your favourite brand has arrived, you’ll be sent a “heads up”, ensuring you get first dibs on the latest collections.

“The service will be offered initially across the main designer brands. The diffusion lines will be phased in gradually,” explains Ms Locke. 

Who said personal service is dead?

For more information on the various brands handled by Club 21, go to: www.club21global.com. To make an appointment for Club 21 Style Services call +65 6304 1388 or email styleservices@club21global.com. The Club 21 Style Services Suite is located at Hilton Shopping Arcade, #02-20/21 in the Hilton Singapore, 581 Orchard Road. It’s open Monday to Saturday from 10am to 7pm.

 

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