Naomi Neo has just launched her first fashion accessories brand

The Singaporean influencer enchants fans with her new fashion brand

By Shazrina Shamsudin - 16 Dec 2021

nnchanted — Credit: Instagram/@NNCHANTED

Share this article

The pandemic has seen the emergence of many online brands over the course of these past few years. From athleisure brands to up-and-coming beauty labels, the list goes on and on. But more recently, a new label has surfaced in our local scene — and if you've read the headline, then you'd know that it's by none other than Naomi Neo herself. While juggling the responsibilities of being a new mum, Naomi has decided to venture into a new business with her own accessories brand, called NNCHANTED. Inspired by her love for hairstyling, Naomi aims to inspire women to be confident about themselves. On the launch of her brand, she says:

I've always been obsessed with accessories and hairstyling since I was a little girl. I hope you will be able to find something here that makes you feel beautiful, and yet is useful for your everyday life too.

- Naomi Neo

The brand was launched last night (Wednesday, 15 Dec), and Naomi took to her Instagram stories to share the overwhelming response that she's been receiving. With an astounding following of 15.9k followers (and counting) over the past week, the webserver was even overloaded last night due to the sudden spike in traffic.

Now, you must be wondering what these buzzworthy accessories are and why they're flying off the shelves. Well, look no further. Here, you can expect a three-piece lineup of practical satin scrunchies, and chains that can be used as a necklace, mask chain or sunglass chain. Read on to check out the full collection.

Stashchie Duo, $50

Credit: NNCHANTED

1/3

These unique pieces are unlike your usual scrunchies. Retailing at $50 for a pair, these scrunchies are made of luxurious satin that's gentle on the hair and minimises creases and breakage — so you won't have to worry about tugging your hair.

But if you're wondering what makes these hair scrunchies so special, then you're in for a real treat. Here, each piece features a unique hidden 2-inch zipper pocket for little things that you need to stash away, like cash and your lip balm. It's perfect and it works both ways — be it for your hair or even around your wrist, and not to mention it's super convenient especially if you're not fond of carrying a small bag or pouch while you're on the go.

Buy it here

Czarina Multi-Way Chain, $65

Credit: NNCHANTED

2/3

Whether you're using it as a necklace, mask or sunglass chain, this stylish piece from the new collection is one that's sure to come in handy. Embellished with pearls, the chain is also gold plated and nickel free so it's not only stylish but you can wear it again and again throughout the week. On top of that, the set also comes with compatible glasses attachments.

Buy it here

Alitza Multi-Way Chain, $55

Credit: NNCHANTED

3/3

As for the last product from the collection, Naomi has also decided to expand her multi-way chain line with the inclusion of yet another design, that's called Alitza. Similar to the Czarina Multi-Way Chain, this chain is perfect to be worn as a necklace, mask or sunglass chain. However, the main difference for this particular piece is that it's Rhodium-plated and is made with Cubic Zirconia — so it's perfect especially for those who love something that's a little more sparkly.

The NNCHANTED collection is now available online here.