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Did you know that the Lady Dior bag had a previous incarnation?

Originally named as “Chouchou”, the bag was picked by former French first lady Bernadette Chirac as a gift to Princess Diana when the latter graced the Cezanne Art Exhibition, Paris in September 1995. Chosen for its unique quilted design and D.I.O.R charms, the bag quickly became the princess’ favourite and she was spotted at numerous events with the now iconic tote.


lady dior bag


Because of Diana’s influence, “Chouchou” became a commercial success and Dior renamed the bag to the name we know today in her honour. The rest, as they say, is history.

But if you’re not Princess Diana, an influencer or a socialite, you’re probably a working woman who hankers for a beautiful, well-made bag that fits everything you need while you’re on the go. And oddly enough, there aren’t that many contenders in the middle of the venn diagram that encompasses ladylike, multi-wear and functional, which is why the Lady Dior bag is a crowd pleaser.




A timeless statement

The Lady Dior features the brand’s signature Cannage quilted pattern made with calf or lambskin leather – an inspiration taken from the Napoleon III chairs that Christian Dior used in the staging of his first runway show in 1947. The emblematic D.I.O.R charms, on the other hand, signs off the bag.

Instantly recognisable, its clean lines and design elements makes the Lady Dior a classic. Whether you’re a collector of the best or someone who needs an understated workhorse, the Lady Dior is a must-have staple in any wardrobe.

It can be super formal or super casual

One of the reason for Lady Dior’s enduring popularity is its versatility. It can be worn formal, smart casual or super casual. Not many bags can do that. The Lady Dior can take you from work to drinks after work and even into the weekends. Going for a black-tie event (think Princess Diana and her high society events)? The Lady Dior can be super formal too – it can be whatever you need it to be.

A multi-wear accessory

The Lady Dior can be worn three ways. With the handle, it can be carried as a handbag. And with the accompanying strap, it can also be worn crossbody or as a shoulder bag.

Also available in four sizes (mini, small, medium and large) – this means that the Lady Dior can be styled 12 ways.

lady dior bag

For the essentialist

Sufficiently roomy, you can easily carry more than three essentials – such as a wallet, mobile phone or a lipstick to touch up – in the Lady Dior. Even with the mini version, you could fit a credit card (for a cashless night), a set of keys and perhaps your phone.

Personalise it

If you didn’t know, the Lady Dior can also be customised. The service started as a Cruise 2017 exclusive and shortly became permanent. Now, you can choose the colour of your Lady Dior and embellish them with badges of your choice to suit your style and fancy.

You can find Dior stores in ION Orchard, Marina Bay Sands and Ngee Ann City.