Kawaii alert: Super cute Hello Kitty jewellery

Poh Heng’s latest jewellery collection is a sure-win combination of Hello Kitty, gold and precious gems. The world famous cat returns to celebrate her 40th anniversary in the Pretty Please range that’s bound to melt every girlie girl’s heart

From left: Cupcake Kitty pendant in 18K rose gold with diamonds, $860; Cotton Candy Kitty in 22K yellow and rose gold, $390; Apple Pie Kitty in 22K yellow gold, $390

Who says Hello Kitty jewellery is only for little girls? The creative team at Poh Heng beg to differ. Since 2009, the Singapore jeweller has joined forces with the cartoon cat for a special line of Hello Kitty-themed fine jewellery pieces. These precious Kitty pendants, bracelets and rings have been a resounding hit with women of all ages. Who can resist Hello Kitty bling?

As the feline turns 40 this year, Poh Heng celebrates the big birthday with a special collection. Called “Pretty Please” – as in it’s so pretty, can I please have it – the range features everything a girl loves. Think Hello Kitty set in yellow, white and rose gold and encrusted with diamonds, rubies and sapphires. Yes, you can start squealing now.

The limited edition Sugar Plum Kitty Pendant, $2,800, stole our hearts!

The star of “Pretty Please” is the limited edition Sugar Plum Kitty pendant and also our favourite. Hello Kitty sits in her signature pose – body in profile and head turned – and is made of 18K white gold, countless diamonds and pink sapphires. This piece of bling is surprisingly understated and we can picture hanging it around our neck, peeking out from the collar of our work button down or adding some sparkle to the good old LBD. In other words, quite the versatile accessory.

Hello Kitty Pretty Please collection will be available from end August 2014 at all Poh Heng stores. For a list of locations, go to For more information, go to Follow the brand on Facebook at