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K-Pop favourite streetwear brand Bratson lands at Actually

Multi-label store Actually ups its street cred by stocking Korean label Bratson ‒ a firm favourite of K-Pop stars like the members of Big Bang, 2NE1, EXO and more – exclusively in Singapore
 


G-Dragon (left) & Taeyang (right) from Big Bang wear Bratson on and off stage

The world pays attention to every little move that K-Pop mega star G-Dragon makes. So when the Big Bang leader wore a graffiti leather jacket on tour and a snapback cap from the same streetwear brand, every one sat up and noticed.


Dara from 2NE1 wears Bratson off and on stage

The brand in the spotlight? Korean-born Bratson. In 2011, the new label was born in the streets of Hongdae – the hub for urban culture and underground clubs in South Korea – and grew popular with the punks, skaters and street dancers with their anti-establishment style.


Looks from the Bratson Spring Summer 2013 collection

In just two years, Bratson’s statement snapback caps, hoodies and T-shirts have been seen on the heads and backs of every K-Pop style maker. Along with G-Dragon, Taeyang, also from Big Bang, donned a Bratson leather biker jacket for the group’s world tour. 2NE1’s Dara counts Bratson has one of her favourite off-duty brands and even Chanyeol from EXO and Key from SHINee have chalked up many paparazzi shots in their “Brat” snapbacks.



Looks from the Bratson Spring Summer 2013 collection

Singapore K-Pop fans can now emulate their idols’ style as Bratson is available exclusively at multi-label store Actually. The Autumn Winter 2013 collection is in store now but we are expecting the pieces to fly off the shelves as quickly as the tickets to a Big Bang concert do!

The Bratson Autumn Winter 2013 collection retails from $69 to $79 at Actually, #04-06 313@Somerset.

For more information on Bratson, go to www.bratson.com/. Follow the brand on Facebook at www.facebook.com/pages/BRATSON-from-CHAOS/191493534240213 and on Twitter @bratson69. For more information on Actually, go to www.actually.com.sg. Follow the store on Facebook at www.facebook.com/ActuallySG, Twitter @actually_sg and Instagram @actuallysg.

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