10 homegrown Southeast Asian fashion brands to look out for

This homegrown independent label from Malaysia is well-known for its clean silhouettes, minimal embellishments and neutral shades. Working with linen and cotton, Anaabu’s pieces are softly androgynous and make for a great addition to your capsule wardrobe.

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If you’re looking to stun in festive pieces for Raya festivities, look no further than Mimpi Kita. Traditional baju kurungs are spruced up with pretty pastels, feminine florals and fitted cuttings. Modest and chic, the pieces from this label is strongly influenced by traditional Malay garments that will help you get Raya-ready.

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Resonating with the Chinese concept of “Yin and Yang”, this Indonesian label creates classic and modern garments with a strongly monochrome theme. Much like its name, its tailored and polished pieces can easily be incorporated into your everyday wear and is perfect for any occasion, be it day or night.

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Toton draws on Indonesia’s rich cultural heritage and natural beauty to create contemporary womenswear. By combining ethnic influences and traditional sewing techniques with modern cuts and artistry, its pieces present exotic and compelling retellings of Indonesia’s vibrant history.

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This famous Thailand ready-to-wear label is well-loved for its contemporary basics that come with a twist. Mixing up the ordinary for urban, artistic and rebellious pieces, Greyhound brings vivid, controlled colour and creative deconstructed detailing to simple, masculine streetwear.

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Refresh your wardrobe with new pieces from Kloset, a trendy Thai label that sees unique, whimsical and playful pieces. In line with the founder's passion for delicate handmade items, the pieces from this brand feature handcrafted detailing, along with special touches of traditional embroidery and lace to modern feminine wear.

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Established in 2015, DVRK embraces its youthful, contemporary nature in its apparel. One of the few collections to keep a lookout for include the Prive line which boasts modern pieces that feature its signature monogram design. Inspired by the dragon scale design on royal Vietnamese armour, the monogram pattern is paired with curvier silhouettes to present a more sleek and elegant look.

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What's not to love about Gia Studios? With soft tailoring and tasteful minimalist details, Gia Studios touches up your capsule wardrobe with bralettes and oversized boyish pieces including popular silhouettes like slouchy jackets. Its Spring/Summer 2023 collection is comfortable and stylish, and on top of that, it's also accessible and functional.

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Celebrating and preserving Filipino culture, Pio Pio incorporates traditional designs into your everyday wear to make traditional Filipino garb more appealing to the younger generation. With vibrant patterns and inabel fabrics, Pio Pio prides itself on its strong ties to the local artisanal community, with each piece handcrafted using time-honoured Filipino weaver techniques.

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The tropical and fun-loving nature of the Philippines is embodied in Neon Island’s bold and stylish collection. All the prints featured in their apparel are hand-drawn by the two founders, and the whole production process is proudly 100% Filipino. Targeting “confident, feisty women”, Neon Island’s collections will bring a bold splash of colour to your wardrobe, just in time for a summer getaway on the sunny beaches of Boracay.

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