H&M Studio's AW21 Collection is anything but ordinary

The collection will be available online from September 9 onwards

By Shazrina Shamsudin - 7 Sep 2021

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Feeling your outfit, from head to toe, is just about the only fashion rule we abide by these days. If you're tired of wearing the same old outfits in your closet, then it's time for a much-needed refresh. This season, H&M Studio has upped the ante with a refreshingly new collection that adds a bright pop of colour to your wardrobe. Designed to strengthen and empower, the collection will also see a variety of pieces with dramatic volumes, oversized tailoring and glamorous crystal-studded accessories.

"We were inspired by modern women who can command power in any situation, whether they’re wearing a pinstriped suit or lace underwear. We wanted to create versatile designs that you can style to suit your mood, but that always hit you in the solar plexus – these are statement-making designs for confident women,”

- <em><strong>Linda Wikell, Concept Designer for H&M Studio.</strong></em>

Here, you can expect statement pieces with a punchy colour palette of royal blue, power purple, and acidic shots of orange and green enliven pale grey, black and cream staples. But the focus isn't just about colour, of course. In fact, volume is also seen as a recurring theme within the collection. Think — puffer jacket, a puff-ball mini dress and a series of wide-legged trousers featuring clever cut-outs. Within the collection, you'll also find skin-tight bodysuits, leggings and mesh tops, for those who prefer a figure-hugging silhouette. Underwear sets with multi-straps and metal ring details within the range are also designed to be seen, pairing just as seamlessly with sweatshirts and T-shirts as with cropped knitwear.

With that being said, ahead, we've rounded up some of the key pieces to look out for when the collection drops online on 9 September.