16 fresh and cool ways to wear the iconic Levi's 501 denim
The brand has teamed up with celebs like Hailey Bieber, Jaden Smith, Naomi Osaka and more for its latest campaign
By MARGAUX LEVY -
It’s safe to say that Levi’s has left an indelible mark in the world of fashion with its stunning array of stylish denims. Just about everyone who owns a pair of jeans probably has gone through at least a pair of Levi’s 501. But did you know that this iconic style turns 148?
That’s right! And to celebrate this milestone on 20th May a.k.a 501 Day, Levi’s has teamed up with Hailey Bieber, Jaden Smith, Naomi Osaka, Barbie Ferreira, Marcus Rashford, Emma Chamberlain and Shai Gilgeous-Alexander for its latest campaign.

Curious to see how these stylish trendsetters rock the 501 Originals? Scroll through our gallery for some outfit inspo.
You can also shop the Levi’s 501 Originals at retailers island-wide and online.
Hailey Bieber gives her Levi’s 501 Originals a 70s spin with a tye-dye tank, gold jewellery and a pair of on-trend leather oxfords by Dr. Martens.
For a more casual look, Hailey throws on a denim jacket, a comfy tee and white sneakers to match her Levi’s shorts.
Drawing inspiration from her hubby’s Canadian roots, Hailey Bieber updates the Canadian tuxedo look – a.k.a denim on denim – with a pair of white socks and classic black loafers.
Jaden Smith opts for cosy with a black sweatshirt and dark wash Levi’s 501® Originals jeans. The New Balance sneakers and necklaces complete the preppy look.
Light wash denim never looked this good, and Jaden Smith pulls it off with a matching light-wash denim shirt and jean combo and white sneakers.
Barbie Ferreira dresses up her 501 Originals in an effortless way with tousled curls, a necklace and ring, denim jacket and white tee.
For a rock-and-roll inspired look, Barbie opts for a white button-down shirt that cheekily reveals her black bra, a pair of denim shorts and black square-toed mules.
TikTok star Emma Chamberlain goes tomboy chic with Levis’ denim jacket, jeans, white tee, socks and loafers.
Emma keeps her next look chill and dance-friendly with a black Levi’s tank, denim shorts, white socks and leather Oxfords from Dr. Martens.
Naomi Osaka takes the classic white shirt and jeans combo up a notch with a gold chain and a pair of statement sneakers.
Marcus Rashford’s style is spot on with his button-fly jeans with a matching denim shirt and white sneakers.
A classic combo that never goes out of style: White shirt and classic blue jeans.
Shai Gilgeous-Alexander gives denim its well-deserved street cred by layering the light-washed jacket over a shirt with the same hue. He finishes it off with a pair of dark-washed denim short, socks and statement sneakers.
Shai keeps the look simple with a white tee, baggy Levi’s denim jeans and chunky sneakers.
This article was first published in Harper's Bazaar.