From The Straits Times    |

If you’re kicking yourself over missing out on the greatest online shopping deals during Amazon Prime Day 2023 in July, now’s your second chance – another big Amazon Prime Day shopping event is officially happening on 10 and 11 October 2023. 

Dubbed Prime Big Deal Days by Amazon, this will be a great opportunity to get a jumpstart on Christmas shopping. Just like Prime Day (which happened on 11 and 12 July 2023), we’ll be covering everything you need to know about this big shopping event. 

Here’s The Ultimate Prime Big Deal Days 2023 Essential Guide for all your shopping needs. 

P.S/ You’ll need to be a Prime member to enjoy these exclusive deals. Sign up now for a free 30-day trial!

What is Amazon Prime Big Deal Days?

Just like Amazon Prime Day, Amazon Prime Big Deal Days is a 48-hour shopping event exclusively for Prime members, with thousands of deals from top brands like Nespresso, Nintendo and Philips.

Whether it’s tech, toys, books or home essentials, these deals will allow shoppers to get an early start to their Christmas shopping.

Not a Prime member yet? You can sign up now for a free 30-day trial to enjoy these exclusive discounts

When is Prime Big Deal Days?

Prime Big Deal Days will be happening in Singapore on 10 and 11 October 2023. 

It is slated to start at midnight (12am) on 10 October 2023 (coinciding with 10.10) and end at 11.59pm on 11 October 2023.

What deals to expect on Prime Big Day Deals

This October, look out for deep discounts on popular brands, with the lowest prices promised on Bosch, Oppo and Barbie:

Beauty: Save up to 50% on checkout on selected items

Smartwatches and trackers: Up to 35% off on brands like Fitbit and Garmin

Computers, laptops and accessories: Up to S$500 off PC products from Acer, HP, and MSI and up to 50% off storage drives and accessories

Audio: A whopping up to 50% off on Bose products

Books: Discounts of up to 50% across various genres including children’s books, business and fiction

Toys: Save up to 70% on international brands such as Melissa & Doug and VTech. Plus, enjoy an additional S$10 off with a minimum spend of S$100 on popular names like Barbie and Star Wars.

Amazon Fresh: up to 30% off carton deals, and buy more save more on Cadbury, Oreo, Ritz and more groceries

Shop early Prime Big Day Deals right now

Save even more with additional discounts and vouchers

Look out for Amazon Vouchers, where you can find discounts on everyday essentials. 

You can also save more with various bank promotions, where you can save up to $15 off when you pay with Citibank, DBS or UOB cards. 

Prime Big Deal Days 2023: Deals you can shop right now (that are at least 50% off!) 

You don’t have to wait until Amazon’s Prime Big Deal Days 2023 to shop. Here are some amazing deals that are at least 50% off (because who doesn’t love a good deal) we have handpicked, just for you. 

Lefant M210P Robot Vacuum

Read our full review here. 


TONEOF Smartphone Selfie Stick Tripod

Read our full review here. 


La Roche Posay Effaclar Duo +, 40 ml

Sony WI-C100 Wireless In-Ear Waterproof and Sweatproof Headphones with Neckband


ASAKUKI 700ml Wi-Fi Smart Essential Oil Diffuser


Sennheiser CX True Wireless Earbuds


Razer BlackWidow V3 Mini HyperSpeed 65% Wireless Mechanical Gaming Keyboard


Clarins Extra Firming Jour Day Rich Cream 


Marshall Motif True Wireless Noise Cancelling Headphones


Umbra Trigg Desktop Planter Vase and Geometric Container

This set of two is great for succulent plants, air plants, mini cactus, faux plants and more. 



All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.