From The Straits Times    |

Eight stores in four years, H&M is truly putting its mark on the Singapore shopping scene. The latest store finds its roots in Nex shopping mall, in the heart of Serangoon.

Festive red and bling are perfect for the festive season. Credit: H&M

Gone will be the days when North-Easties have to make the commute to town for the newest on-trend pieces. No longer do you have to wrestle with the crowd to complete your Christmas shopping! The high street giant’s new store spans 16,000 square feet of women, men, teenager and children fashion and promises new stocks daily.

The new store will be full of Christmas cheer with the H&M holiday campaign featuring lady Gaga and Tony Bennett front and centre and looks perfect for the festive season – think modern red pieces and that prerequisite Christmas bling.

In fact, Christmas comes early at H&M Nex! Besides exciting promotions and giveaways over the opening weekend from November 19 to 23, 2014, shoppers will score a 15 percent off purchases they make that are $60 or more.

H&M Nex opens on November 19, 2014 at #01-12, 23 Serangoon Central.