From The Straits Times    |
Smeg x D&G Blu Mediterraneo

Credit: Smeg

Love the idea of unhurried, leisurely breakfasts overlooking the Mediterranean sea, the aroma of coffee lingering in the air? 

Leading retailer Harvey Norman brings this dolce vita to life with the unveiling of its new Harvey Norman x Smeg premium concept area at its sprawling Millenia Walk flagship store. The first of its kind in Asia, the exclusive space features essential home appliances from the Italian brand’s latest designer collaboration with renowned fashion brand Dolce & Gabbana. 

Pick up a beautiful gift for a loved one at the new Harvey Norman x Smeg premium concept area at the retail giant’s Millenia Walk flagship store. Credit: Harvey Norman

The space is located right at the entrance of the store so you won’t miss it. Decorated with white ceramic tiles and bronze tones, it sets the stage for chic espresso coffee machines, toasters and electric kettles that don’t just enhance your morning routine; they transport you to a world of Italian craftsmanship and flair. 

Preview Smeg’s latest collaboration with Dolce & Gabbana, Blu Mediterraneo, at Harvey Norman’s Millenia Walk flagship store. Credit: Harvey Norman

While you’re there, take the chance to explore Harvey Norman’s wide-ranging selection of electrical, IT and lifestyle products. The one-stop shopping destination also boasts an impressive array of mattresses, furniture and bedding, in addition to a diverse collection of small and built-in kitchen appliances from top brands. 

Breakfast rituals transformed into a feast for the senses 

Dive into a Mediterranean morning with the vibrant Blu Mediterraneo collection. This collaboration between Smeg and the iconic Italian fashion house follows their successful 2016 “Sicily Is My Love” series.

The blue and white majolica designs on the Blu Mediterraneo appliances will brighten up any kitchen. Credit: Smeg

The new series, crafted by the renowned designers of Milan’s deepdesign studio, Matteo Bazzicalupo and Raffaella Mangiarotti, blends Smeg’s vintage-inspired charm with the bold and colourful creativity of Dolce & Gabbana. The lineup includes an electric kettle, toaster, espresso machine, coffee bean grinder, milk frother, and two models of the Fab5 and Fab28 refrigerators.

Its elegant white and blue colour palette, inspired by the tranquil hues of the Mediterranean Sea and adorned with stunning majolica motifs from southern Italy’s legendary pottery, is a feast for the eyes.

Although not yet available for sale in Singapore, you can admire these pieces in person (with the exception of the Fab28 refrigerator) at the Harvey Norman x Smeg premium concept area in Harvey Norman’s Millenia Walk flagship store. 

Harvey Norman X Smeg concept area Millenia Walk (2)
The Harvey Norman x Smeg premium concept area also showcases other ranges such as the colourful Smeg kitchen appliances and the brand’s “Sicily Is My Love” range of fridges. Credit: Harvey Norman

Indulge in a cuppa at the Smeg Coffee Experience Bar

Another highlight of your visit should be the Smeg Coffee Experience Bar. Here, you can partake in the ritual of brewing a perfect espresso with La Pavoni coffee machines.

The Italian brand with a century of history, now part of Smeg’s family, began as a small family workshop in Milan in 1905, and has since evolved into a symbol of Italian luxury and craftsmanship in coffee-making.

Harvey Norman x Smeg concept area La Pavoni
The Smeg Coffee Experience Bar at Harvey Norman Millenia Walk offers a hands-on experience of brewing an authentic espresso with La Pavoni machines. Credit: Harvey Norman

The Experience Bar offers a hands-on opportunity to explore and purchase La Pavoni coffee machines, such as the sophisticated Botticelli Specialty Dual Boiler. This machine, offering near-commercial level brewing with PID temperature control, is ideal for the espresso aficionado seeking precision in their espresso. If you’re looking to cater to multiple coffee enthusiasts under one roof, the Cellini Classic offers great versatility.

These unique appliances are more than just kitchen tools; they are a gateway to enhancing your daily rituals, perfect as a Christmas gift, or to celebrate a special occasion like a housewarming. 

Visit the Harvey Norman Millenia Walk flagship store at #01-59 to 63 Raffles Boulevard to experience the Blu Mediterraneo collection by Smeg x Dolce & Gabbana, and the timeless glamour of the La Pavoni coffee machines. 

For more information, visit the Harvey Norman website.

Brought to you by Harvey Norman