Your 10.10 sale cheat sheet: Best affordable fashion & beauty deals you’ll love

If there’s one thing we love more than a new wardrobe or a beauty haul, it’s getting them on sale. The 10.10 sales are here, and it’s packed with fabulous finds.

Treat this as your one-stop shop to the best fashion and beauty deals this sale season.

We’ve focused on major platforms and retailers, such as Lazada, Shopee and Amazon to find affordable buys that won’t put too much of a dent in your wallet. 

Exclusive 10.10 sale promo codes for readers

Amazon: Get an extra $20 off when you spend over $100. Code is valid from Oct 7 until Oct 13, 2025. Collect code here

Lazada 10.10 sale

When: 9 October (8pm) - 12 October 2025

You can already find offers in the lead-up to 10 Oct, with the LazMall Super Category days. Expect up to 80% off LazFlash deals and extra 10% off seller vouchers

Shopee 10.10 Brands Festival

When: 9 (8pm) - 12 Oct 202

During the 10.10 sale period, Shopee is rolling out some of its biggest deals yet. This includes up to 80% off handpicked brand boxes and up to 90% off during the Brands Flash Sale. From 8 to 9 October, you can also score massive discounts of up to 87% off during their Electronics Sale.

Amazon Prime Big Deal Days

When: 7 - 13 October 2025

Amazon is holding their own version of 10.10 sale. Called Prime Big Deal Days, it’s basically another Amazon Prime Day mega sale exclusively for Prime members in October. 

Over this period, members can enjoy attractive discounts on thousands of items across all categories. Look out for up to 60% off brands like Philips, 50% off on Bioderma and 40% off Sennheiser headphones, audiophile headphones, earbuds and more. 

Not an Amazon Prime member? You can sign up now to get a free 30-day trial.

Robinsons 10.10 Sale

When: Now till 10 October 2025

From now till 10 October, Robinsons is offering up to 88% off a wide range of products — from stylish homeware to everyday essentials. With deals starting from $10 to $100, it’s the perfect time to pick up something new for your home, whether you’re a first-time homeowner or just looking to refresh your space.

Zalora 10.10 sale

When: 8 -12 October 2025

Get up to 90% off your favourite brands on Zalora this 10.10! Some of the top deals include 50% off H&M, 50% off COS, 60% off Nike, and 30% off Gucci. You can also enjoy 30% off new arrivals and free shipping.

Adidas 10.10 sale

When: Now until 12 October 2025

Get extra 30% off at cart on selected sneakers, apparel and sneakers for men, women and kids, and an additional 30% off some of their outlet items.

10.10 sale: Best fashion deals

Levi’s Women’s 501 Original Fit Jeans

$149.90  $96.12  35.8% off

Classic jeans like this pair from Levi’s are a wardrobe essential. The original-fit design highlights your shape without feeling too tight, making it both flattering and comfortable.

COS Market Small Bucket Bag

$70  $175.00  70% off

Elevate your brunch look with a staple piece like this market bag from COS. Beyond its statement-making silhouette, the bag is also versatile. You can hold it by the handles or attach the sling to wear it as a crossbody.

ADIZERO TAKUMI SEN 11

$233.10  $259.00  10% off

Training for your next run? The shoes from the Adizero lineup have been one of the most talked-about running shoes this year for their soft cushioning and impressive energy return, perfect for both competitive and everyday training. If you have been waiting for a sign to get a pair, this is it.

Chloe Mini Horse Medal Basket

$1,089 $1,899 42% off

Weekend dressing feels complete with this Chloé mini drawstring bag. Designed for versatility, it can be worn on the shoulder, styled as a crossbody, or carried by the handles.

Marc Jacobs Nylon Logo Quilted 13” Laptop bag

$285 $478 40% off

Still carrying that old office-issued laptop bag? This sleek and understated design from Marc Jacobs is a stylish upgrade. It pairs effortlessly with any work outfit and comes with a detachable strap so you can go hands-free during your commute.

Calvin Klein Distressed Denim Jacket

$202.30  $289  30% off

Every wardrobe needs a trusty denim jacket, and this one from Calvin Klein is a timeless piece you will reach for again and again.

Pazzion Ellie Mesh Buckled Mary Janes

$70.55  $83  15% off

Statement ballet flats have been one of the year’s most popular styles, and this pair from Pazzion is a chic and practical addition to your growing shoe collection.

10.10 sale: Best beauty deals

Cosnori Intensive Eyelash Serum

$25.87  $32.34  20% off

If you often wear mascara or get lash extensions and want to give your lashes some much-needed care, try this serum. It helps strengthen and nourish your lashes for a healthier look.

Beauty of Joseon Ginseng Cleansing Oil

$27  $40.00  32% off
A TikTok-favourite, this contains soybean and ginseng oil to gently but effectively dissolve sebum and makeup, and leave skin cleansed and refreshed.

Torriden Cellmazing Firming Gel Mask + Cellmazing Firming Cream

$40.30  $65.00  38% off
A bundle deal containing a box of four 5D collagen firming masks and moisturiser to tighten pores and wake up to glowing skin.

Biore UV Aqua Rich Aqua Protect Mist SPF50 PA+++++, 60ml

$18.90  $22.30  15% off
The winner of Her World Beauty Awards 2024 for best sunscreen for face and body, this mist is great for on-the-go quick sunscreen re-application. It forms a thin, protective layer skin and dries down fast without feeling sticky.

Cerave Renewing SA Cleanser

$28.78  $35.97  20% off
A gel-to-foaming face wash with hyaluronic acid, niacinamide, vitamin D and salicylic acid to remove dead skin cells for a radiant face.

SKII Facial Treatment Essence, 230ml

$165.50  $354.50  53% off
The OG essence that boosts cell metabolism to energise skin and even out skin tone.

Numbuzin No. 3 Radiance Glowing Jumbo Essence Pad, 150ml/70 pads

$23.98  $33.79  29% off
A bestseller from the viral K-beauty brand, this contains toner and essence in one pad containing 50 fermented ingredients to unlock glowing skin.

Bioderma Atoderm Ultra-Nourishing Shower Cream, 1L

$24.63  $39.90  35% off with Prime
Great for normal and sensitive skin, this family-sized shower cream gently cleanses and nourishes the skin at the same time.

Cetaphil Moisturising Cream, 591ml

$21.45  $27.04  21% off with Prime
A non-greasy, fragrance-free cream for dry to very dry skin that helps restore the skin barrier and provide immediate relief.

Medicube Age-R Booster Pro LED Device

$350.00  $450.00  22% off

Boost the effectiveness of your skincare with this viral  6-in-1 beauty device that has different functions like Booster Mode, Microcurrent, Derma Shot Mode, LED therapy and more.

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.