The best pineapple tarts this Chinese New Year that are “not too sweet”

It’s that time of year again: lanterns, firecrackers, and red festive decorations filling the streets all around us. Amid all the festivities, one joy is universal: indulging in a delicious spread of food during Chinese New Year.

Among the snacks, one stands out as both traditional and essential: pineapple tarts. They’re everyone’s go-to treat, whether for house visits, a game of mahjong, or simply enjoying at home. Pineapple tarts are a Chinese New Year staple. In fact, some would argue that it’s the snack equivalent of hotpot.

To spare you the hassle, we’ve done the legwork and curated a list of where you can get the finest pineapple tarts in Singapore.

Kele

Blending tradition with a touch of playful charm, Kele’s signature pineapple tarts are back for the Chinese New Year season, and they come with an extra dose of cuteness this year. The brand has teamed up with Sanrio to launch specially designed Hello Kitty tins ($37.80), making them a delightful festive gift. Inside, you will find their much-loved golden pineapple balls that melt in your mouth, filled with rich pineapple jam that balances buttery pastry with just the right amount of tropical sweetness.

If you are looking for something more refined, Kele’s classic, elegant Gold tins ($35.80) and Petite Gold tins are always a safe choice. Decorated with auspicious gold coins and pineapple motifs, this is a polished look that is sure to get your mouth watering before you even take a bite.

For those who enjoy trying something different, Kele has released Chinese New Year exclusive flavours such as Matcha and Sweet potato pineapple tarts ($32.22). These modern twists add a refreshing contrast to the traditional pineapple tart. Meanwhile, Pokémon lovers can opt for the Pokémon-themed tins filled with bestsellers like Traditional Pineapple Tarts and Golden Pineapple Balls, available as a twin bundle ($67.60).

Available at all retail outlets now. Various locations across Singapore.

Old Seng Choong

Specially blended in-house and slow-simmered for hours, Old Seng Choong’s dedication to tradition shines through in their pineapple tarts. Made using carefully sourced pineapples from Thailand and Malaysia, their Original Pineapple Tarts ($38.80) boast a rich golden hue and a smooth, jam-like consistency, while still retaining the iconic fragrance and fibrous texture that pineapple tart lovers appreciate. The pastry, crafted with Japanese flour and premium butter, offers just the right balance of crispness and sweetness, pairing beautifully with the citrusy pineapple filling.

For those feeling a little more adventurous, the Assorted Pineapple Tarts ($42.80) are a delightful option. This thoughtfully curated selection features three distinctive flavours: the classic Original, the zesty Mandarin Orange, and the indulgent Truffle Bak Kwa. Whether for gifting, sharing at gatherings, or simply sampling something new, this assortment is sure to impress. Each box also comes with a limited-edition Old Seng Choong scarf, adding an extra touch of elegance to your festive gifting.

Available at all retail outlets now. Various locations across Singapore.

Bengawan Solo

A year-round favourite among Chinese treats, Bengawan Solo’s signature pillow-shaped Pineapple Tarts never fail to hit the spot. For many, Chinese New Year simply feels incomplete without a box of Bengawan Solo pineapple tarts on the table. Delicately buttery and wonderfully melt-in-the-mouth, each tart encases a caramelised, slow-cooked pineapple jam made from the choicest sweet and juicy honey pineapples.

Available for both delivery and self-collection in 330g ($28) and 660g ($52) boxes, these classic treats are easy to pick up from your nearest Bengawan Solo. Whether for gifting, sharing with relatives, or indulging in a guilt-free festive snack, they remain a timeless crowd favourite.

Available at all retail outlets now. Various locations across Singapore.

Ding Bakery

With Ding Bakery, you are truly spoiled for choice thanks to their wide selection of pineapple tart flavours. From their award-winning Nyonya Pineapple Tarts ($21.69), which stay true to tradition, to the more modern Melt-In-Your-Mouth Salted Egg Pineapple Balls ($27.14), these handmade treats are baked fresh daily and are sure to impress. Made with the finest ingredients, each tart features a soft, buttery crumble that gives way to fragrant golden pineapple jam, creating a light yet well-balanced melt-in-the-mouth experience that is undeniably addictive.

With a current sale happening on their website, now is the perfect time to stock up on your Chinese New Year goodies. For something classic, go for their Pineapple Tart Balls ($23.87) or French Butter Pineapple Balls ($20.60). If you are feeling adventurous, try the Pandan-flavoured version ($20.60) or indulge in the luxurious Golden Black Truffle Pineapple Balls ($28.23). With such a diverse range, there is truly something for everyone.

5 Pereira Road #04-01, Singapore 368025. Available for delivery or self-collection.

Pineapple Tarts Singapore

Their name says it all. For those who prefer a safe yet satisfying choice, Pineapple Tarts Singapore is a reliable go-to for classic, homemade pineapple tarts that never disappoint.

Made with a traditional recipe passed down through generations, these tarts are rich, buttery, and wonderfully melt-in-the-mouth. The crumbly crust delivers a strong buttery aroma with every bite, perfectly complemented by a well-balanced pineapple filling that is both sweet and slightly tangy. The fibrous pineapple paste ties everything together and captures exactly what a good pineapple tart should be.

Perfect for house visits, their signature Melt-In-Your-Mouth Pineapple Tarts ($24.90) and Hui Wei Traditional Nyonya Pineapple Tarts ($24.90) offer comforting flavours that evoke nostalgia and memories of the good old days. For those looking to try something more modern, the Siao LA Mala Pineapple Tarts ($26.90) add a playful twist by infusing the bold flavours of mala hotpot into a dessert. The result is a surprisingly addictive balance of numbing spice and sweetness. Cheese lovers can also opt for the Cheezylicious Cheese Pineapple Tarts ($26.90), where Parmesan cheese is blended into the crust for a rich and indulgent finish.

22 New Industrial Road, Primax, #03-15, S536208. Available for delivery or self-collection.

HarriAnns Nonya

While they may be known for Nonya kueh, their pineapple tarts are just as scrumptious. The Pineapple Flowers ($29.80) stand out with their traditional flower shape, featuring delicate moon crest details on each petal that frame the pineapple ball at the centre. Each tart is carefully shaped with impressive consistency, making them as pleasing to the eye as they are to eat.

The pastry is buttery and crumbly, pairing beautifully with the slightly tangy pineapple filling. What truly sets these tarts apart is the satisfying crunch, which makes them dangerously addictive and keeps you reaching for one after another. For those looking to indulge in a complete festive spread, the Prosperity and Harmony Sets ($68) offer a curated mix of pineapple flowers or balls alongside other festive favourites such as sambal prawn rolls and almond cookies, making them perfect for sharing during house visits.

Available at all retail outlets now. Various locations across Singapore. Available for delivery or self-collection.

Wang Lai Bakery

With a traditional recipe passed down since 1968, Wang Lai Bakery’s pineapple tarts and pineapple balls ($18.90) stay true to their roots and celebrate the beauty of tradition. Each tart features a tangy-sweet pineapple paste wrapped in a thick yet soft and flaky crust, coming together harmoniously for a satisfying bite with layers of texture and flavour.

For something a little more special, try their Earl Grey Pineapple Tarts ($20.90), where bold and fragrant tea notes complement the sweetness of the pineapple filling. The Cranberry Pineapple Tarts ($22.90) offer another delightful option, pairing premium fruity tanginess with buttery pastry for a refreshing twist on the classic.

20 Sin Ming Lane, Midview City, #03-58, S573968. Available for delivery or self-collection.

Gin Thye

Made with pure, creamy golden churn butter and premium ingredients, these Pineapple Tarts ($18) come in a delightful variety of shapes, including balls, flowers, rolls, as well as flavours like cheese and cranberry. All are beautifully packed in their signature huat-ful yellow tins, symbolising prosperity and designed to delight at first glance.

For those craving something a little different, their White Rabbit Pineapple Tarts ($18) offer a nostalgic throwback to childhood favourites, perfect for those who enjoy a touch of sweetness from the past. You can also indulge in their unique Gold Bar Pineapple Tarts, where each box contains eight gold bars across four flavours, with two bars per flavour. Expect a luxurious mix of Original, Golden Raisin, Coconut, and Orange Peel, making it a fun and indulgent snack to enjoy or gift ($39.90).

427 Sembawang Road, Singapore 758394. Available for delivery or self-collection.

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.