From The Straits Times    |

Au Jour Le Jour Pre-fall 2013 looks

Sure, you are familiar with animal prints – leopard spots and zebra stripes – you have been there done that. That’s what we thought until we saw Au Jour Le Jour’s out of this world variations on the traditional prints.
Think tiny pandas, gorillas, hyenas and even ostriches littered all over a sweatshirt – that is Au Jour Le Jour’s idea of an animal print.
Mirko Fontana and Diego Marquez, the duo behind Au Jour Le Jour, have dreamt up textures, patterns and neon colours that have got everyone talking. Beyonce’s sister Solange Knowles and Russian style star and writer Miroslava Duma have been spotted in the Italian label’s effortlessly irreverent designs. Leandra Medine has gushed over the Panda three-piece suit on her hit blog The Man Repeller.
So it’s about time Singapore style makers got us some Au Jour Le Jour. The multi-label boutique Lula Rock has introduced the Italian brand to their range of cult fashion labels like Timo Weiland and Stretsis.
The Au Jour Le Jour Pre-Fall 2013 collection sees the above-mentioned hyena-print sweatshirt paired with an ostrich-print skirt. Beneath the element of fun that’s inspired by the New York club kids scene, is serious workmanship. Sophisticated jacquards, silk and wool give a luxe spin to camouflage and large polka dots. We have our hearts set on the sweatshirt that has Party Monster in sequins emblazoned across the chest.

Au Jour Le Jour Autumn Winter 2013 looks

Lula Rock also stocks Au Jour Le Jour’s Autumn Winter 2013 collection where the designers shift their focus from animals to the snowy alps. Colourful skiers ski down tops and the sportswear element is further seen with the inclusion of windbreakers and bomber jackets. Fun ginghams and tulle skirts play off the brand’s signature style. The very brave are welcome to add belts with 3D words like Ski and Love.    
Both the Au Jour Le Jour Pre-Fall 2013 and Autumn Winter 2013 collections are available at Lula Rock, #02-07 Palais Renaissance. Follow Lula Rock on Facebook at and on Instagram @lularock.