Your handy guide to the best Singles’ Day sales happening this 11.11

Shop till you drop

1/9

The 11.11 Singles’ Day sale event is one of the biggest online shopping events that occur yearly. Particularly localised for the Asian markets, shoppers can expect great deals and discounts.

The shopping spree is a great day to stock up for the future - from shopping for your Christmas and Chinese New Year outfits, to getting gifts ready for birthdays and celebrations for the year ahead.

We’ve rounded up eight retailers that are partaking in this year’s 11.11 sale. Some of these have already started, so hurry get online, download their apps and shop to your heart’s content.

You snooze, you lose!

Zalora

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Online e-commerce retailer Zalora, who had just recently collaborated with former Girls’ Generation member Jessica Jung, is no stranger to the yearly sale event (our top picks here!). Not only does Zalora has an in-house label, they also carry international fashion and beauty labels which includes Topshop, Missguided, Laneige and SK-II.

Not only are there discounts of up to 70%, there will be flash sales (up to 25% discount) and additional voucher codes (up to 35%) added on November 11 itself. Click here to find out more.

Participating brands include: Sportswear labels Adidas, Nike, Under Armour; fashion brands Forever New, Levi’s, Pomelo; and beauty companies such as Skin Inc and Luxasia.

Sale duration: Nov 9 - 13.

Photo: Zalora

Sephora

3/9

Honestly, do we need an introduction to Sephora? The French beauty emporium is known for bringing new brands to our shores, with their latest addition of cosmetics label Anastasia Beverly Hills and skincare brand Drunk Elephant.

For Singles’ Day, Sephora is running two promotions applicable online and on-app. With each purchase, you’ll be able to choose five basic samples. And with a minimum spend of $120 and code 'SG1111', you can add another six deluxe samples to your cart. These samples are great for travelling and to test out new products.

Sale duration: Nov 8 - 11.

Photo: Sephora

Shopee

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If you haven’t seen Shopee’s ad on their Singles’ Day promotion, we suggest you not to. Don’t say we didn’t warn you - the jingle, inspired by the infectious Baby Shark song, will stay in your head for days.  

In addition to special daily sales and promotions, you can set reminders on the Shopee app to prompt you when flash time-specific deals occur. Shopee Shake is also a game you can play to earn extra awards. For the full list of deals, click here.

Sale duration: Oct 29 to Nov 11.

Photo: shopee_sg/Instagram

Shopback

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ShopBack gives you money back for shopping online with their partnering e-tailers. You just have to click to the website you intend to purchase from, be it Asos, Zalora, Shopee or Taobao, and they track your spend and give you rebates accordingly. In short: Earn cash while spending cash.

To add extra reward to your shopping, ShopBack is awarding the first, 11th, 111th and 1111th  shoppers at these 11 stores - Asos, Zalora, Booking.com, iHerb, Shopee, Qoo10, Taobao, AliExpress, Lazada, Foodpanda and Shopback GO. Prizes include the new Dyson Airwrap Style, Apple Watch and Apple iPhone XS. For full promotional details, click here.

Sale duration: Nov 1 to 11.

Photo: Shopback/Facebook

Tangs

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An established brand within the local physical retail scene, Tangs has also joined the annual e-commerce event.

Beside the brands and deals we’ve listed below, you can also expect discounts and offers from brands like haircare brand Nioxin, homeware brand Mayer and cosmetics label Yves Saint Laurent Beaute.

Here are some of our favourite deals:

- $11 off a minimum of $110 spend (use promo code “double11”)

- 1-for-1 deal on the Kiehl’s ultra facial cream 125ml

- $99 with no minimum purchase for the Estee Lauder blockbuster set (pictured above)

- 1-for-1 deal on Laura Mercier creme smooth lipstick, velour lovers lipstick and lip glace ranges

- 15% off regular-priced items at Aldo

Sale duration: Nov 11 - 12.

Photo: Tangs

Lazada

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For this year’s Singles’ Day sale event, Lazada decided to incorporate games to entertain users while earning discounts and offers though the app. We've also heard that K-beauty brand Laneige will be releasing a limited edition Love Potion Whitening BB Cushion exclusive to Lazada which is available in three shades and has a dewy finish. 

The first is Shake It and as the name implies you have to shake your phone at a designated page and time (12/4/8pm from now till the 11th) and you’ll be rewarded at a first-come-first-serve basis.

The second is Slash It, where you can initiate a “slashing session” with fellow shoppers to earn additional price cuts. To make it more interactive, you can also invite your friends to help with the slashing. Click here to find out more.

Sale duration: Nov 1 to 11.

Photo: Lazada/Facebook

Amazon

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Despite being in Singapore for only 16 months, Amazon has decided to partake in the Singles’ Day sales as well. Participating brands include Korean brands like Laneige and Samsung, tech brands Bose and Fitbit and iconic cookware label KitchenAid.

Amazon has also advised to use their Prime Now app to find the deals and look out for special 24 hour deals that are refreshed at midnight during the course of the sale.

Deals and promotions include:

- Skin Inc custom mask cocktail (pure deepsea hydrating mask 50ml + 7ml coenzyme Q10 serum + 7ml collagen serum + 7ml licorice serum U.P $258) - $130 (after 50% discount)

-  Fitbit charge 2 heart rate + fitness wristband, special edition in gunmetal and rose gold - $199 (after 33% discount)

- Up to 55% off Jaybird electronics

- Up to 50% off KitchenAid blenders, Fitbit trackers and Skin Inc products

Sale duration: Nov 9 to 11.

Photo: Amazon.sg/Facebook

Taobao/Tmall

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If you do online shopping frequently, you would have definitely heard of Taobao and Tmall before. The annual 11.11 Global Shopping Festival started by the Chinese e-commerce label in 2009 is one of the biggest e-commerce shopping event.

Besides flash deals, coupons and vouchers that you can already start collecting to offset the cost of your purchases, Alibaba has partnered with other companies like UOB and Maybank to give extra promotions and discounts with your purchases. For example, paying with your UOB card gets you an extra 15% off (capped at $10 per cardmember) on Nov 11. For the full information on the various deals, click here.

Sale duration: Nov 1 to 11.  

Photo: Taobao/Facebook