From The Straits Times    |

David Beckham has teased his mother won’t be happy about seeing scantily clad images of him again due to the launch of his new underwear collection.

The 36-year-old British soccer star famously left women across the globe dribbling with his campaigns for Emporio Armani Underwear, and he is now to launch a new range of bodywear including undergarments and separates.

The hunk, husband of former Spice Girl-turned-designer Victoria Beckham, hasn’t given away too many details yet, although is excited about showcasing the range.

“With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result,” he told WWD. “I can’t wait to show people the collection — although I’m not sure my mom will be too happy seeing a billboard image of me in underwear again.”

The star is also set to launch a new fragrance, Homme by David Beckham, in collaboration with business partner Simon Fuller. He is adamant there is a market for well-made underwear, and explained his inspiration.

“I have had the idea of doing a bodywear collection for some time now,” he enthused.

“The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around 16 million euros (£14.1 million), and after the campaign in 2008 it went up to 31 million euros (£38.7 million), in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”
© COVER MEDIA