From The Straits Times    |

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KISS92 FM has emerged as the top English radio station in Singapore, taking over MediaCorp stations Class 95FM and Gold 90.5FM, according to results from the latest Nielsen Radio Diary Survey released on Thursday.

This is based on audience share and time spent listening.

The broadcaster, run by SPH UnionWorks, also recorded a jump in cumulative listenership from 419,000 to 485,000.

Kiss92, which went live in September last year, is the first radio station in Singapore to primarily target women aged between 30 and 50. The station mainly plays pop music and also features experts who comment on topics ranging from relationships and family matters to health and fashion.

“We are obviously very happy with the results. It definitely shows that we are on the right track and we will continue to keep up the momentum and grow from strength to strength,” said its senior programme director, Mr Jamie Meldrum.

This article was first run in The Straits Times newspaper on November 28, 2013. For similar stories, go to sph.straitstimes.com/premium/singapore. You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber. 

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